Ayomide Joseph ⚡⚡

Huge problem: when a client's AI-search visibility is not translating into enough demos. The default reaction: "GEO isn't working." Or worse, "We tried GEO but it's just not worth it." There's three bigger questions to answer here: 1. What's the real reason why inbound demand is down? Blaming GEO is a convenient scapegoat. 2. If you stop investing in SEO/GEO, what are you going to do instead to grow the business? 3. Plenty of other channels do not drive attributable demo requests. Would you also say those programs are not worth it? I know plenty of companies that are running ads for "visibility" (not direct response conversions) yet they continue investing in those programs because they believe it reaches the correct ICP and influences sales. I've heard some marketers say "more ads" is the antidote for GEO. This is a weird argument.

So the role “director of digital marketing” is really just a glorified project manager? They manage down: agencies, contractors and junior marketers who are doing all the execution work (including reporting). They manage up: VP / CMO and other cross functional leaders. Basically just a shit load of meetings and talking. Can someone enlighten me? Am I wrong?

I’m being more mindful of signal vs noise when it comes to my online presence. I’m prioritizing fewer social posts / fewer things I’m sharing / fewer Substack posts / fewer guest posts / fewer podcast interviews, etc… but I’m aiming to make each thing I publish more heavy hitting and impactful. The idea is that if I only publish one Substack post per month, it’s gotta be a banger. If I only do 3-4 podcast appearances per year, they should be in-person, high production value and hyper aligned with an audience that will care, irrespective of the size of the audience. There’s just WAY too much noise. Too many “hot takes” and low effort rants. Need to separate myself from all the cruft.

Client of mine is looking to hire an absolute BEAST product marketer. B2B cybertech. Remote role. Salary range is $180K USD. Who out there fits the bill?

"Citation rate" is such a weasel talking point for GEO vendors. They are pushing companies to optimize around this metric and it drives the wrong incentives. Ex. "let's scale content to increase our citation rate" That's like the equivalent of saying: "let's scale content to get more pages indexed" Citation rate is merely existing. Why should that be celebrated?

Content for SEO/AEO needs to be managed and executed by a special strategic unit. If you've ever worked with large companies you'll know they have an internal "content team" but here's what they are working on: - Product launch posts - Product use case blogs - Industry content "AI for banking" - Customer stories - Event roundups - Webinar recaps - "Integrated campaigns" - Top of funnel "thought leadership" - Sales enablement They don't work on things that will drive SEO/AEO impact like: - Versus pages - X best lists - Buyer's guides - Solutions pages - Transaction pages - Videos that influence conversion - Tools & calculators - Expert / in-depth reviews You cannot rely on the internal "content team" for this. It's not going to work.