Read GAME TO SHOW THE GAMES: https://xitter.cf/t.co/Y5FpheGpgU I write about sports media, other important things. Also @morganwick@mas.to, https://xitter.cf/t.co/hV6FFmKhj0
Seattlite in exile in LA
Joined May 2009
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THE GAME TO SHOW THE GAMES available for Kindle: amazon.com/Game-Show-Games-m… Order paperback + learn more: morganwick.com/tgtstg
Morgan Wick retweeted
“Just to be clear, I’m not retiring, just cutting back. I’ll still do March Madness and other projects for TNT and CBS.”
Last season, Ernie stepped back from the first two weeks of March Madness coverage and only hosted the studio show at the Final Four.
Morgan Wick retweeted
The Dream said they raised concerns about scheduling conflicts between the WNBA Finals & events at State Farm Arena months ago, but the league largely ignored them.
In a letter to the city, team owners said Thursday’s 12:30pm ET tip-off was “not what we would have chosen and not what we fought for.”
Via @CNN | ow.ly/Vvvq5101Gtg
Morgan Wick retweeted
Yet more competition in the living room for the legacy TV programmers from an aggressive tech giant.
Hollywood loves Apple because Eddy Cue showers the production industry with money, and barely watched Apple TV is no threat.
The business model of Instagram is unlikely to be loved.
YouTube took TV share from 6% to 16% in five years without copying a single thing on broadcast, cable or streaming.
Now 3 billion Instagram users are headed to the living room with 90-minute videos.
It took YouTube 20 years to win TV. How long will it take Zuck? $META $GOOGL
lightshedtmt.com/2026/10/28/…
Morgan Wick retweeted
There’s so much streaming ad inventory, everyone’s pricing is getting crushed. And it’s only going to get worse.
Selling ads in the monopoly TV bundle was barely competitive by comparison. Oh, for the good old days.
Media buyers “say Netflix has for months held lofty expectations that are out of sync with the general advertising market”
variety.com/2026/tv/news/net…
So what you're saying is, the prequels are liked by the sorts of people who are convinced that they're misunderstood geniuses who could have had it all if society could just see their genius, and see themselves in Darth freaking Vader? That's not the own you think it is.
The Star Wars Prequels are hated by the midwits, because there's nothing in them for the midwits.
If you're smart the politics make sense and the psychosexual story about awkward issolated prodigies persecuted by their civilization for bizzare hidden reasons is engaging/relatable
If you're dumb the action is really fun.
If you're a midwit you feel dirty like you see how a stupid person could like it, but feel stupid you can't follow the politics, and feel really threatened by the lack of moral clarity and psychosexual elements.
This is why I thought the MLS/Apple TV deal was the way going forward, and I still think it could have worked if it was a bigger league shacking up with a bigger service. morganwick.com/2022/06/is-ml…
The NBA’s DAZN experiment offers warning for the future of streaming RSNs awfulannouncing.com/nba/mlb-…
Morgan Wick retweeted
Netflix reportedly had first-negotiation rights for UFC as part of WWE deal awfulannouncing.com/netflix/…
Morgan Wick retweeted
On one hand, this surprised me too when I went in 2023 to the World Series and saw it was pre-printed
And then I thought about it for 5 seconds and realized that not having it pre-printed and having 1,000 people write in Cancer McCancerFace might not be a good idea
Morgan Wick retweeted
To better understand Bob Uecker’s significance to Brewers baseball, he called both Hank Aaron’s last MLB home run and Jackson Churio’s first.
Morgan Wick retweeted
Brewers-Rays World Series audience opens not far off Dodgers-Blue Jays. Viewership for Games 1 and 2 down less than 10% from last year: sportsmediawatch.com/2026/10…
Morgan Wick retweeted
Dream ownership on arena situation in open letter to Atlanta:
"Two months ago, when the WNBA finalized playoff dates and times, we raised concerns that the W Finals schedule conflicted with NBA games at State Farm Arena ... Our concerns did not receive the attention, nor the urgency that they deserved."
Morgan Wick retweeted
No Time Like October: FOX Sports opens #WorldSeries with strong start highlighted by 12,259,000 viewers for Game 1 and 10,854,000 for Game 2. ⚾️📺
Morgan Wick retweeted
The new Chiefs stadium in Kansas City, Kansas, is one of seven finalists to host an NCAA Men’s Final Four between 2032-2036.
The stadium is expected to open in 2031, with the NCAA set to announce its host selections in July 2027.
Via @KSHB41 | ow.ly/NNUA5101vGR
Morgan Wick retweeted
Sunday's ELCLÁSICO delivered most-watched LALIGA match on ESPN Nets
⚽️2.4M avg. viewers across ABC and ESPN Deportes
⚽️Season audience Up +50% YoY
Details: bit.ly/4zY0zyK
Morgan Wick retweeted
McAfee: “I fear for my safety”
FBI: “wear a bulletproof vest”
McAfee: takes his shirt off
The FBI reportedly advised ESPN’s Pat McAfee to wear a bulletproof vest following the killing of Charlie Kirk, per @FOS & @awfulannouncing
Morgan Wick retweeted
The NFL's first-ever game in Paris adds to strong October viewership for @NFLNetwork
Feat. 4 consecutive Sunday morning International Series matchups at 3 stadiums across London & Paris
More: bit.ly/48fKt7M
Morgan Wick retweeted
Keep in mind- if the Colts just let Nelson and Buckner walk in free agency after the season, they would’ve gotten two compensatory 3rd round picks
Two thirds is way better than a 3rd, 4th, and 5th
Colts would’ve literally been better off doing nothing
Morgan Wick retweeted
The Colts traded away two blue chip players and got a pick in the late 80s/early 90s, a pick in the 130s, and a pick in the 160s
That is a really sad fire sale
Sources: The #Colts will receive a 4th-round pick in exchange for DeForest Buckner, per sources.