My Open Letter To World Rugby. I’m a rugby content creator and a super fan. Like a lot of people in this space, I spend hours every week breaking down games , explaining the game, and talking to fans who already love rugby, and to people just finding it. World Rugby is missing a huge opportunity. There is a global network of rugby creators already doing growth work the official channels can’t do alone. We speak plainly. We stay in the conversation between tournaments. We attract new fans. We keep old fans connected. We are not media companies. We are super fans with audiences that trust us. World Rugby should create a Content Creator Partnership Programme, with a proper benchmark, not an open door for anyone with an opinion. What World Rugby would gain. 1. Reach outside the official bubble  2. New fans who need the game explained  3. Year-round noise between Tests  4. Local voices in local languages  5. Authentic storytelling official content rarely matches  6. Cheap, scalable promotion of RWC, Nations Championship, women’s rugby and sevens  7. Better education on laws, citing and the breakdown  8. A direct line to what fans actually think The benchmark should be simple. a. Consistent original content. Real engagement, not just follower count. b. A code of conduct. Respect for players, officials and the game. c. Tiers for emerging creators and established partners. Give qualifying creators briefings, useful resources, selected access and a point of contact. In return, World Rugby gets a global network of people already evangelizing the sport every week. I am not writing this because I want a free trip or a title. I am writing it because I can see the gap from the inside. The people who care enough to spend their nights editing rugby videos are already doing World Rugby’s growth job. The question is whether World Rugby wants to work with them or keep leaving that energy on the table. If World Rugby is serious about expanding the game, this is one of the most obvious, affordable, and human ways to do it. I would be happy to help design the framework, talk through qualification standards, or connect the organization with creators who are already doing this work for the love of the game. Rugby does not just need more content. It needs the right people telling the story. Let’s build that partnership. #worldrugby #rugbycreators