Nicole (@nicolecsilver) header
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philosopher queen. semi-food historian & chef. bird lover. I convert customers for SaaS too.

Toronto, Ontario
Joined May 2009
Photo by Nicole (@nicolecsilver)Photo by Nicole (@nicolecsilver)Photo by Nicole (@nicolecsilver)Photo by Nicole (@nicolecsilver)Photo by Nicole (@nicolecsilver)Photo by Nicole (@nicolecsilver)Photo by Nicole (@nicolecsilver)Photo by Nicole (@nicolecsilver)Photo by Nicole (@nicolecsilver)Photo by Nicole (@nicolecsilver)
Everyone’s focused on creative and copy. The top 1% of brands? They’re winning in the comments. Across 1000s of Meta ads I’ve run this year, here’s what I’ve seen again and again: ⚠️ Spam that tanks social proof ⚠️ Missed questions from high-intent buyers ⚠️ Trolls + hate killing CTR ⚠️ Product confusion that goes unaddressed Most teams focus on creative, media buying, landing pages… But ignore the only place your buyer actually talks back: the comments. 💡 A few months ago I was introduced to a tool (currently in private beta) that completely changes how I manage comments across client accounts. It: ✅ Flags the garbage that kills performance ✅ Surfaces legit buyer Qs and hot leads ✅ Uses my own brand voice when responding ✅ Works across all ad handles, from a single view ✅ And learns from every action I take 🚀 It works incredibly on all budget ranges. The difference in ROAS after fixing comment strategy? Unreal. Want early access? I’m able to invite ONLY 80 people who drop the word “unlock” in the comments. Like this post Comment “unlock” Make sure we’re connected so I can DM you! ♻️ Repost to help other marketers who are still flying blind in their comment sections.
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We were seeing it like crazy for our users... More spam. More toxicity. More chaos. So we pulled the data. We analyzed 45,000+ comments across Facebook, IG, and Meta Ads. The spike in harmful content was worse than we thought. 🧵
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grab your gel pens we're talking about pfps
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.@AndreaHorwath @fordnation Create a new emergency service that connects citizens to unarmed social workers trained to provide care in crisis situations. #defundthepolice defund.ca
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. @cityoftoronto @environmentca have you seen this #hullmark construction site that is polluting our city with styrofoam? Is packing styrofoam insulation even up to code? #cityofTO – at Toronto, Ontario
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Excited to be hosting with you @MattNavarra ! I sense you’ll be dropping some wicked wisdom next week 🤓 #socialmediamarketing #igstoriesmarketing
Looking for Tips on how to make awesome instagram Stories... This is for you. And it’s FREE! 👍👌
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Three things I learned from working freelance for the first time. linkedin.com/pulse/three-thi…
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Thanks to @jeanbeanfree for sharing her insights on this topic. Huge shout out to our content marketer @nicolecsilver for helping me and giving me actionable writing advice. 🙏
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I try to celebrate #BikeToWorkDay every day. Last week I was seriously injured because @TorontoComms infrastructure is just not bike friendly. Not sure I’ll ever be biking in this city again 😔 how can we celebrate biking when it puts our lives at risk?
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Are you an agency attending #smwnyc? Level up your client experience. 😁 WIN a FREE year of the ultimate social media planning and approval tool! #agencylife try.heyorca.com/free-year/
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Very proud of @HeyOrca and everything we do and offer for our clients! WIN A FREE YEAR! #Agency #AgencyLife #Marketing nitter.gq/HeyOrca/status/9836963…
If you're an #agency attending #SMWNYC, be sure to join @JosephTeoLS for his talk on how specialized #agencies can outmaneuver the industry giants. More info here: bit.ly/2up7mFD
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⚡️💫Looking forward to watching the @HeyOrca CEO, Joe Teo's, talk: how niche & specialized agencies can compete with industry giants.💫⚡️ Very relevant given the changing agency and digital marketing landscape. #marketingfirm #marketing #agency nitter.gq/HeyOrca/status/9836963…
If you're an #agency attending #SMWNYC, be sure to join @JosephTeoLS for his talk on how specialized #agencies can outmaneuver the industry giants. More info here: bit.ly/2up7mFD
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Hey @PatagoniaTornto are you doing a movie screening tonight, or is that my imagination?? #🤷‍♀️ #🤙
Hey @agotoronto your wifi isn't working!
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Please help @LenovoCanada ! 😣Your delivery service is too slow & I won't get my #yoga910 in time for my business trip! #sos #customerservice
Please help @LenovoCanada ! 😣Your delivery service is too slow & I won't get my #yoga910 in time for my business trip! #sos #customerservice
A fascist’s win; America’s moral loss trib.al/IdZxMDA from @GlobeDebate
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Imagine being so privileged that someone's racism is seen as a minor character flaw rather than an absolute deal breaker to run a country.
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