OSP helps B2B tech companies with positioning, messaging, and AI-ready marketing strategies with MX and GEO in mind.
Cologne, Germany
Joined November 2016
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"Create good content. Not SEO content or clickbaity content or even marketing content. Just good content. For whatever purpose you want it to serve."
bit.ly/41xeZrK
In case you missed it in all the holiday kerfuffle, our own Robert Douglass was a guest star on the sustainOSS podcast. Here's his episode so you can start the new year with renewed excitement for sustainable #FOSS projects.
bit.ly/41OGtsP
Even as #SEO significantly shifts, one thing remains central: Google's "preference for unique, expert-driven content that humans...craft."
Make it personal: keep the human in your online presence!
bit.ly/4gmhWzH
We've been on a real resource roll!
What would be most helpful for you as we look ahead to Q1 content goals?
📝 Writing guides
✔️ B2B Marketing guides
👥 Workshop guides
🎤 Multiformat content like our podcast and videos
👩💻 Devrel tools
#Positioning can help your stakeholders understand your #startup's goals. Emily Omier dives into the heavy psychological load that comes with running a business out in the #OpenSource:
bit.ly/4iLK0OQ
Content marketing and SEO grow in the same orchard. Our new guide shows you how to keep your crop healthy with sustainable systems.
When caring for a long-term investment like your marketing strategy, it helps to have a team of expert orchardists.
bit.ly/3VQdgds
Set a goal to connect with an #OpenSourceMarketer. You deserve a marketing partner that
-Understands (and lives!) #OpenSourceValues
-Understands (and contributes!) #OpenSourceProjects
-Understands (and practices!) what it takes to keep #FOSS projects/products sustainable
#OSPea Robert Douglass talks Drupal Certified Partnership and economic sustainability for #OpenSourceProjects.
Listen to find out why “Open Source is like a free puppy" (hint: be a maker, not just a taker)
bit.ly/3ZJqZ6T
As we make new goals for the new year, it's worthwhile to pause for useful data.
You might start with the Linux Foundation's report: the Census III gathered millions of data points to examine security, collaboration, and innovation in #OpenSource.
bit.ly/4fIdZ7H
Why do I need marketing if I'm working in open source? Getting your voice heard means finding a community to work as an amplifier. Open source marketers help you find the people you need to sustain your #FOSS projects.
Plus, we're part of that vocal team😉bit.ly/3BvhdNs
If you're still running on Drupal 7, it's past time to consider upgrading—support ends in a little less than a month, which means a lot fewer eyes on potential security vulnerabilities. Have you checked out the cool new features of Drupal v.11 yet?
bit.ly/3Bliabg]
Want a b2b tech marketing agency that lives its values? Use an open source marketer: #OpenSourceValues means shared resources (Ours: bit.ly/3BvhdNs).
If you're already in the #FOSS world, an enthusiastic marketing partner who shares your values gives you a head start.
No idea where to start on your SaaS or Tech communications? We've got your back.
OSP experts compiled a guide to 10 key components. Build a successful, strategic, multi-channel communication plan that starts with a Value Map.
bit.ly/4g4J8Tz
An #OSPea spotted in the wild! Felicity hosted the final session at #WritetheDocs in Australia at the end of November. It's amazing how lightning talks about failed tech writing can bring us together.
Also, check her excellent nerd glasses.
A week later, we're still thinking about #T3CON in Dusseldorf and all the fun our team had learning about TYPO3—and doing our part to adjust perceptions of the cranky #TYPO3 community.
Read the recap here: bit.ly/49tNK2Z
When you draft #MarketingContent, consider the #Meta structure. Check out the comprehensive #OSPGuide to writing titles and meta elements within your next compelling piece of content.
bit.ly/4eNdw3s
Grammar Girl interviews one creative company that came around on their hardline no-AI policy:
At OSP, we use some AI tools in our workflow: how about you? Where do you see these tools as supportive or limiting to your team's writing workflow?
bit.ly/3VacWWw"
Interesting news in the crossover space between #OpenSouce and #AI: computer science synthesizer OpenScholar seems to be outperforming academic research tools built on ChatGPT, both in terms of information reliability and accessibility.
bit.ly/3Zoqccz
An #OpenSourceMarketingAgency is a partner in your mission, helping your work get noticed—by your community and customers. Excellent marketing content means more support and sustainability for your projects—whatever stage they're at.
We love to see an #OpenSource alternative making waves—or is it ruffling feathers, in this case? Either way, it'd be hard not to see just how high X competitor #BlueSky has soared.
tcrn.ch/4eNqJZV]