Tweets on Online Retail, Business & Life learnings. Figure-out-er-rer & Founder: @coolthings_aust Mad Scientist at: @more2scienceaus
Launceston, Tasmania
Joined November 2013
- Tweets465
- Following252
- Followers76
- Likes894
Peter Harback retweeted
After 3 years of writing (and rewriting)
18 months of podcast tours and marketing prep
My book Million Dollar Weekend is officially LIVE🎉
If you’ve received ANY value from me in the past decade, it would mean the world if you grabbed a copy of my book: milliondollarweekend.com
Peter Harback retweeted
How to get started as a solopreneur:
(even if you have less than 5k followers)
1. Take the thing you do at work.
2. Build a simple landing page.
3. Write copy that describes that thing.
4. Add a button to "book" a discovery call.
5. Write content about it for 90 days.
6. Answer questions on your content.
7. If people have more, ask them to book.
8. Ask 5 levels of discovery questions:
- What's the problem?
- What have you tried? How did it work?
- What is that costing you?
- How big of a priority is it to fix?
- When are you hoping to have it fixed?
9. Send a recap email about what you learned.
10. Describe how you would fix the problem.
11. Explain how much it will cost.
12. Explain how long it will take.
13. Back into the date they need it fixed by.
14. Ask them if they would like to get started.
15. If they say "no", try again tomorrow.
16. If they say "yes", send them a payment link.
Congrats. You're running a business.
P.S. Yes, I understand employment agreements and non-competes. Check them both (obviously).
Peter Harback retweeted
The war in Ukraine has torn families apart. One day our children will return, and the generations will work together to rebuild Ukraine. Families working together to build - that has always been the mission of Ugears.
ugearsmodels.com
#ugears #ugearsmodels #ukraine – at Ukraine
Peter Harback retweeted
What's my favorite SEO strategy? It's the one where I ask does this make sense and is it making the Internet more enjoyable for everyone.
This not only means putting out bomb dot com content. It means adding a descriptive link when it makes sense and not only for SEO.
(1/2)
Peter Harback retweeted
Build a tribe of mentors.
Mentorship has become overly formal.
We are told to have ONE MENTOR who meets with you X times per month for X minutes.
It's a big ask of one person!
Instead, build a TRIBE OF MENTORS that is wide & deep.
Embrace the cross-pollination of insights.
Peter Harback retweeted
Invest 10 hours every 6 months for a quick content audit
Check behavioral analytics.
Update CTAs.
Improve intro copy.
Double check internal links.
Once a year, do a much more thorough content audit to overhaul underperforming pages.
Peter Harback retweeted
I’ve been developing SEO strategies for years.
During that time, I’ve learned which levers to pull, how hard to pull them, and in which order to get the best results.
Internal links are a very powerful lever if you use them strategically. Here's how
#SEO
terakeet.com/blog/internal-l…
Peter Harback retweeted
Want better #marketing results?
Add social proof everywhere.
* Case studies
* Client results
* Client testimonials
* Stats
* Media coverage
* Storytelling
* Name dropping
* Scaling it (e.g., "More than 1,000 customers", "10 of the Top 12 Healthcare Organizations", etc.)
Peter Harback retweeted
You know we love a good <title> tag SEO post. This is expert level 💯👩🏾🔬
How To Write Title Tags for SEO That Rank 📈
via @RossHudgens @siegemedia siegemedia.com/seo/title-tag…
Peter Harback retweeted
Epic new SEO research: a study of over 81,000 page titles (where Google rewrote 61% of them)
Research includes:
• The different rewriting scenarios
• Impact of character length
• Google's preferences
+ plenty more
by @CyrusShepard via @ZyppySEO zyppy.com/blog/google-title-…
Peter Harback retweeted
Systems thinking allows you to be multidisciplinary.
It's systems all the way down.
Every complex system is made of simpler subsystems.
To develop a powerful, complex system, create multiple simple subsystems that work together.