@ppchero

A website dedicated to paid search and paid social advertising from the team behind @brightonSEO and @HeroConf

ppchero.com/
Joined July 2008
  • Tweets60.3K
  • Following11.5K
  • Followers31K
13KMedia
Could #PerplexityAI be about to up-end the AI search advertising game? nickchristian explores the concept via @ppchero>> buff.ly/3YaHDwC
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Roger Cooney explores 12 ways #GoogleAds uses Dark Patterns to manipulate your decision-making for *their* benefit, not yours via @ppchero>> buff.ly/3zCkABv
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Google Ads vs. Microsoft Ads BOTH PLATFORMS OFFER: - Goal-focused campaign setup - Similar campaign types like Search, Shopping, and Video. - Advanced targeting options such as demographics, interests, and behaviors. However the key differences between Google Ads and Microsoft Ads depends on your goals, budget, and audience.  Here are a few important unique features: GOOGLE ADS - YouTube Ads Access: Engage audiences on the world’s largest video platform. - Life Events Targeting: Reach people during major life milestones. MICROSOFT ADS - Netflix Access: Exclusive CTV campaigns on Netflix. - LinkedIn Integration: Target professionals based on company, industry, and job function. 💡 Share which Ads platform you prefer. Thank you to @ppchero for featuring my recent article “Google Ads or Microsoft Ads?: Which Platform Wins for Your Advertising Goals?”.  Read the full Article below in the comments. ⬇️ #googleads #microsoftads #DigitalMarketing
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via @ppchero Everything I’ve learned conducting 912 FB & LinkedIn ad account audits in 8 years ppchero.com/everything-ive-l…

Everything I've learned conducting 912 FB & LinkedIn ad account audits in 8 years - PPC Hero

As a social advertising account manager Sarah Sal has conducted almost 1000 ad account audits over the past decade, learning a lot along the way

ppchero.com
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Learn how the #YouTubeAds algorithm works and how can you use it to your advantage in video advertising via @ppchero>> buff.ly/4d1ZmKI
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take a peak at my latest medium ramblings 👀 5 ppc red flags to watch out for in 2024 🚀 #ppcchcat medium.com/p/58c871c25612

5 PPC Red Flags To Watch Out For In Your Google Ads Account [2024]

Managing multiple PPC accounts and campaigns can be overwhelming for anyone — whether you’re brand-new to the industry or have some serious…

medium.com
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Ian Gerada explores how to achieve a balance between your #PPC and #SEO via @ppchero>> buff.ly/4dLq1wR
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It's Wed, so guess what it's time for--@CultivativePPC's weekly round-up! Check out what's new this week buff.ly/4e1GxZq from these resources: @ppchero @sengineland @sejournal
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PPC Hero retweeted
Lars Maat@larsmaat5 Sep 2024
How to run branding campaigns with a performance mindset ppchero.com/how-to-run-brand… via @ppchero
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.@ppchero was one of the first blogs I devoured when I started in the industry in 2018 And now I’ve finally had the opportunity to contribute! Check out the next tweet for my version of hitting the big screen
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Nick Christian asks if digital ad regulators are clamping down on high risk industries, should the platforms do more? Read his answer via @ppchero>> buff.ly/4dkY4vG
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PPC Hero retweeted
bulk.ly@Bulkly14 Aug 2024
How To Optimize Your, Google My Business Profile ppchero.com/how-to-optimize-… via @ppchero
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Nicolas Garfinkel shares what he learned managing a $100M+ Paid Ads Budget at eBay via @ppchero>> buff.ly/3SR8iLV
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Replying to @MenachemAni
@menachemani explores ways you can enhance your #paidsearch with audience targeting via @ppchero>> buff.ly/4cQ99og
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Sophie Fell explains why #YouTubeAds advertising is essential to your marketing mix via @ppchero>> buff.ly/3WnVqzd
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Discover how to run effective #MetaAds for Software as a Service (Saas). By Mitt Ray via @ppchero>> buff.ly/3XYbUiz
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It's Wed, so guess what it's time for--@CultivativePPC's weekly round-up! Check out what's new this week buff.ly/3LlCQRT from these resources: @sengineland @sejournal @MarinSoftware @ppchero
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Mike Johnson explores why the best targeting is no targeting in #MetaAds via @ppchero>> buff.ly/4cv0QxD #fbads #paidsocial
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It's Wed, so guess what it's time for--@CultivativePPC's weekly round-up! Check out what's new this week buff.ly/3xLlrPk from these resources: @sejournal @sengineland @skaicommerce @MarinSoftware @ppchero
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It's Wed, so guess what it's time for--@CultivativePPC's weekly round-up! Check out what's new this week buff.ly/3xLlrPk from these resources: @sejournal @sengineland @skaicommerce @MarinSoftware @ppchero
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