I distribute content on Reddit and Youtube. 100M+ views across 50 startups. Spacestation Labs. Co-host @gregoryandpaul show. ex-CTO, @uwaterloo.

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Joined February 2010
The Canadian immigration test should include defending Toronto pizza in a New York group chat. Language skills. Conflict resolution. Courage. Everything you need.
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Meta billed a business owner for six conversations, according to his Reddit post. He could only find two or three. He checked desktop. He checked mobile. Same mismatch for months, he said. I'd want support to reconcile the charge with the actual conversations. Hard to optimize an ad when you're still trying to find the customer you paid for.
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Good thing most of the affected employees are in Mississauga, Canada where they just implemented UBI.
BREAKING: DocuSign says it may lay off up to 162,000 employees.
Readers added context they thought people might want to know
As of Docusign's most recent 10-K filing, Docusign had 7,044 employees as of 1/31/2026, making it impossible to lay off 162,000 employees. sec.gov/Archives/edgar…
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Paul Xue retweeted
The worst time to decide who speaks for your company on Reddit is when someone is already angry with it.
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Before you write another “[competitor] alternatives” page, read the Reddit threads where people actually switched. What made them leave? What almost stopped them? What did they choose? Build the page around those answers.
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Paul Xue retweeted
Before you write another “[competitor] alternatives” page, read the Reddit threads where people actually switched. What made them leave? What almost stopped them? What did they choose? Build the page around those answers.
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The worst time to decide who speaks for your company on Reddit is when someone is already angry with it.
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A definitive ranking of Pauls: 1. Paul Giamatti 2. Paul Walker 3. Paul Xue (the reddit expert) 4. Paul Newman 5. Paul from the bible (was debating on 5 or 6 for him) 6. Paul McCartney (he used to be higher on the list) 7. Paul Bettany 8. Paul Skenes 9. Paul Rudd (he's really fallen from grace) 10. Paul Mescal
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The most expensive Canadian business habit is pricing your work so nobody thinks you're full of yourself. Your American competitor has never had this concern. He put “world-class” on the homepage. You put “small but passionate.” We need to discuss this.
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The stupidly simple guide to winning AEO as a Canadian company: 1. Find the lists that matter. Google “best [your category]” and “[big competitor] alternatives”. The top 10 or so articles are the ones AI reads. 2. Write your own “best X” article and put yourself #1. Most of the US winners do exactly this. About 4 in 10 of these articles are a company ranking itself. It’s normal, it works, and almost no Canadians are doing it. 3. Get onto other companies’ lists, ideally in the top 3. The easiest way in is through tools that already work with yours: - integration partners like Zapier; - tools your customers use alongside you; - consultants and agencies who write about your space. Email them, offer a quote or demo, and make it easy to include you. 4. Get talked about on Reddit, answering the exact question a buyer would ask. It’s a smaller effect, but real. 5. Don’t bother with your own “us vs them” comparison pages. They don't work.
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Sonos turned a premium speaker into an alarm customers had to unplug. One customer had an alarm set for a holiday. The new app gave him no way to turn it off. Reddit told him to use the desktop app. He asked if Sonos was going to buy him a computer. That may be the funniest product support escalation I have ever seen.
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Poutine is the perfect founder meal. Cheap. Fast. Impossible to eat politely. Canada built the original power bowl.
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Paul Xue retweeted
If I were hiring an SEO agency, I’d ask them to show me a page they decided not to publish. What did they learn about the buyer that killed the brief? I want to see the judgment behind the content calendar.
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If I were hiring an SEO agency, I’d ask them to show me a page they decided not to publish. What did they learn about the buyer that killed the brief? I want to see the judgment behind the content calendar.
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Paul Xue retweeted
Stampede remains undefeated. 🇨🇦🤠
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php is Canadian btw. don't mess with us.
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