I distribute content on Reddit and Youtube. 100M+ views across 50 startups. Spacestation Labs. Co-host @gregoryandpaul show. ex-CTO, @uwaterloo.

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Joined February 2010
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Meta ads are for dummies. I say this as a man whose entire business depends on knowing what strangers are arguing about on Reddit. We all chose our thing.
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The Canadian immigration test should include defending Toronto pizza in a New York group chat. Language skills. Conflict resolution. Courage. Everything you need.
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Replying to @chrislevan24
🤚
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Meta billed a business owner for six conversations, according to his Reddit post. He could only find two or three. He checked desktop. He checked mobile. Same mismatch for months, he said. I'd want support to reconcile the charge with the actual conversations. Hard to optimize an ad when you're still trying to find the customer you paid for.
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Replying to @keithwhor
legit pretty cool. i always had the idea we should orchestrate agents same way we play RTS like starcraft/red alert.
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Replying to @jrodgers
tough dilemma. need more founders in gov.
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Replying to @fireisaliveRO
bro if you're #1 everyone is a competitor.
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Replying to @stanley_human
🤮
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Good thing most of the affected employees are in Mississauga, Canada where they just implemented UBI.
BREAKING: DocuSign says it may lay off up to 162,000 employees.
Readers added context they thought people might want to know
As of Docusign's most recent 10-K filing, Docusign had 7,044 employees as of 1/31/2026, making it impossible to lay off 162,000 employees. sec.gov/Archives/edgar…
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Replying to @jrodgers
hard lesson to learn
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Paul Xue retweeted
The worst time to decide who speaks for your company on Reddit is when someone is already angry with it.
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Paul Xue retweeted
Before you write another “[competitor] alternatives” page, read the Reddit threads where people actually switched. What made them leave? What almost stopped them? What did they choose? Build the page around those answers.
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The worst time to decide who speaks for your company on Reddit is when someone is already angry with it.
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Replying to @jurlycat
watching Billions rn he’s incredible
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Replying to @RobPalumbo
I’ve made a terrible mistake.
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Replying to @bensenescu
This is sick
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Before you write another “[competitor] alternatives” page, read the Reddit threads where people actually switched. What made them leave? What almost stopped them? What did they choose? Build the page around those answers.
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A definitive ranking of Pauls: 1. Paul Giamatti 2. Paul Walker 3. Paul Xue (the reddit expert) 4. Paul Newman 5. Paul from the bible (was debating on 5 or 6 for him) 6. Paul McCartney (he used to be higher on the list) 7. Paul Bettany 8. Paul Skenes 9. Paul Rudd (he's really fallen from grace) 10. Paul Mescal
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The most expensive Canadian business habit is pricing your work so nobody thinks you're full of yourself. Your American competitor has never had this concern. He put “world-class” on the homepage. You put “small but passionate.” We need to discuss this.
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