Alex Realmuto (@realmuto) header
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Alex Realmuto

@realmuto

Founder @rubix_agency - a marketing firm specialized in paid digital and performance PR | venture growth advisor | former mattress salesman |@UWBadgers fan

 New York, NY
rubixagency.com
Joined March 2009
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  • Followers845
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Photo by Alex Realmuto (@realmuto)Photo by Alex Realmuto (@realmuto)Photo by Alex Realmuto (@realmuto)Photo by Alex Realmuto (@realmuto)Photo by Alex Realmuto (@realmuto)Photo by Alex Realmuto (@realmuto)Photo by Alex Realmuto (@realmuto)Photo by Alex Realmuto (@realmuto)Photo by Alex Realmuto (@realmuto)Photo by Alex Realmuto (@realmuto)
1/ 🧵 Just finished @abebrown716's article on @theinformation covering @nytimes' resilience over the past decade. While the piece is insightful, I think it's missing a key component to @nytimes's success: 𝗔𝗳𝗳𝗶𝗹𝗶𝗮𝘁𝗲 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴. Let's dive in👇
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We once got more Twitter chatter from an airplane banner than almost any promotion or partnership we were running at Leesa. The best part? It was also weirdly cheap.
Image from Alex Realmuto (@realmuto)
Image from Alex Realmuto (@realmuto)
Sam Blond (@samdblond) profile pictureSam Blond
@samdblondJun 3
The Monaco Plane: Economics and Impact. If you've been in SF over the last 10 days, you've likely seen the Monaco Plane flying around. I'm receiving countless messages asking about how expensive it is and if it's working. So here are those answers:
Image from Sam Blond (@samdblond)
Image from Sam Blond (@samdblond)
Image from Sam Blond (@samdblond)
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Once we saw it work in Virginia Beach, we expanded the playbook. We advertised in the Hamptons. We flew banners around golf tournaments. We targeted major sporting events and high-density outdoor moments.
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The Hamptons were a great example. Affluent consumers. Outside. Relaxed. Phones in hand. And a plane loudly dragging your logo across the sky. Subtle? Absolutely not. Memorable? Very.
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Alex Realmuto retweeted
Kendall Baker (@kendallbaker) profile picture
Kendall Baker
@kendallbakerJan 25
Five schools have produced a U.S. president and a Super Bowl-winning QB. - Delaware: Biden/Flacco - Miami (OH): Harrison/Big Ben - Michigan: Ford/Brady - Stanford: Hoover/Elway/Plunkett - Navy: Carter/Staubach If Drake Maye wins this year, UNC will be the sixth (James K. Polk).
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Where is @BadgerFootball, @max_olson? Feels like you missed one on your list espn.com/college-football/st…
The 10 teams that have gotten off to the hottest portal starts

The 10 teams that have gotten off to the hottest portal starts

These programs are already positioning themselves well for the 2026 season

espn.com
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When does AI give me an And1 Mixtape of the Knicks season on demand? Type "How are the Knicks doing?" and get back highlights, standings, injury updates, season outlook, and when the next game is. One question. One answer. Twitter gave us a personalized news feed. A personalized highlight feed feels inevitable.
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My entire Twitter feed is Chalamet, the Jenners and Knicks highlights. This happened fast but I’m okay with it. #knicksin5
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Would this apply to companies like $HIMS and Ro? They are some BIG spenders!
unusual_whales (@unusual_whales) profile pictureunusual_whales
@unusual_whales24 Mar 2025
BREAKING: Robert F. Kennedy Jr has announced plans to ban pharmaceutical advertisements on television.
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Why is FS1 the only channel to air sports in 4k? When will all sports be in 4k?
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SHOPIFY BANS IT! This aged well. @Shopify @harleyf, kudos to you guys for getting rid of these slimy, surreptitiously added fees. Just got this from the CEO of @navidiumapp. Nothing wrong with what you are doing here @route, totally legitimate and beneficial to customers...
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Alex Realmuto (@realmuto) profile pictureAlex Realmuto
@realmuto2 Dec 2024
I feel like this "Shipping Protection" by Route, subtly added to checkout with the default automatically being checked, has a class-action lawsuit written all over it
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I feel like this "Shipping Protection" by Route, subtly added to checkout with the default automatically being checked, has a class-action lawsuit written all over it
Image from Alex Realmuto (@realmuto)
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Okay, this is a complete scam. If my product does not show up or shows up damaged, does this mean the brand is taking no responsibility? And I am just out my money. Or will the brand re-ship my item? I have 0 control over how this item is packaged and which carrier is being used. Why would I insure something I can’t control at all? @route
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.@CoachPhilLongo check ya lata
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