Gaurav Rastogi

i think the best drama ads are the ones where people can actually see themselves in the scenario. you’re essentially letting someone experience a version of themselves they secretly want to become. a lifestyle, a personality trait, or a behavior they wish they had in real life. there’s so much psychology to play with here. you don’t need to copy whatever brand is printing right now to find winners. i’d actually argue that’s usually the worse approach. understand your demographic, what they aspire to do/be, how they want to be perceived, and get creative around that. each age demographic & ethnic background has their own desires and aspirations also. that in itself should provide you with enough creative diversity. also, come up with the concept yourself before you start briefing AI on the script. the idea should come from you. AI should just help you bring it to life. i don’t think i’m the best at any of this, i’ve just spent a lot of time trying to understand what makes people tick and why they buy. and i think that’s a big part of why my creatives have been performing so well for brands. unfortunately I’m unable to post most of them here.