Sandra

You can have frontier weights and still lose to a guy in LA with a 2-tap onboarding flow and zero shame about push notifications.

A single viral post brought Stan 1,200 signups with $0 marketing spend. Meanwhile, we previously burned over $2,000,000 trying to force growth through paid ads. Paid marketing masks weak product-market fit. Organic distribution forces you to understand your customer workflow so deeply that your content spreads on its own.

2017: Tyler Boyd 2018: Chargers fuck us in wildcard round 2019: Derrick Henry 2020: Don’t remember but def bull shit 2021: Lamar hurt 2022: Lamar hurt 2023: Zay fumble 2024: Mark 2 point drop 2025: 1-5 start, Lamar injuries all season 2026: Lamar injuries, multiple QBs playing I’m tired boys. Very tired 😭😭😭

Barely a page in, already teary-eyed. And don't even get me started on how beautiful the hardcover is ♥️🤍

the biggest issue with most marketing agencies is that they dont understand or they dont see the incentive in going deeper into product loops, icp, funnels and looking at distribution in a holistic manner - they act like short term task junkies and eventually end up doing the bare minimum distribution is not just a launch or amp or ugc or ads or a referral loop or seo or cold outreach - it is a coordinnated motion wherein each intervention feeds to the larger growth flywheel and trust me - add a tinge of data + logic and you will see those numbers soaring

I challenge every B2B SaaS CMO to turn off paid ads for 30 days. Whatever's left is your real marketing. For most companies, that’s a scary experiment. 😂 I know… kinda crazy. Pipeline drops the moment the spend stops, because the attention only lasts as long as the budget. And buying is only one of three ways to get attention. 1/. Ads buy it. You pay for every click, and the meter never stops running. 2/. Content attracts it. A great post, page, or report keeps bringing people in after you hit publish. But on its own, it fades as soon as people stop seeing it. 3/. Distribution spreads it. Push that content into the places your buyers already spend time, and it starts getting linked, shared, cited by ChatGPT, and repeated in Slack groups. Each piece makes the next one easier to find. The brands that would pass the 30-day test have that third layer. Their buyers search Google, scroll LinkedIn, or ask ChatGPT, and their name is already there before anyone opens a sales call. No ad required. That's the layer we've spent years building for B2B SaaS companies at @FoundationIncCo, and it's why we built Distribution(dot)ai too. Build a product, and you'll have customers. Build distribution, and you'll have a company.

If you're an Apple Platforms Developer, then you can use the new Retention Messaging APIs to give your users a user to stay with the app. developer.apple.com/document…

Two lines on Vangrid's Bounties page contain the words "will follow". The first: a catalogue of already captured data will follow as coverage grows. Today, the page says, data moves by commission, meaning someone funds a request for a specific place. The second: per stage progress inside an account, with a live status for each reconstruction, will follow. Today reconstruction typically takes 30 minutes or more, with no stage by stage view. Small items, both stated plainly on the same page as the live features. That's the habit to look for in any project's docs: do the roadmap lines sit next to what exists, or instead of it? Elsewhere, three verification layers are marked not live, and the token page says VAN isn't live. Ngl, a project that labels what hasn't shipped makes the things it says have shipped easier to weigh. docs.vangrid.io/contribute/b… has the page, vangrid.io covers the product, and @vangrid_io is the account behind it.

30 winning ad formats for meta 1. Podcast ad 2. Us vs them 3. Mini VSL 4. Post-it 5. Yapper 6. Founder 7. Text message 8. Greenscreen 9. Review 10. High production 11. Before and after 12. Spokes person 13. Unboxing 14. Feature-benefit callout 15. ASMR 16. Meme 17. EGC 18. Ad in the wild 19. AI animation 20. Street interview 21. Sign 22. Comment response 23. Written on body 24. Text message 25. Native Instagram Story 26. Press 27. Founder Letter 28. Testimonial 29. Mashup 30. Pixar Static

ONBOARDING HACK: Implement live activities into your onboarding flow If users drop off during your onboarding you can show them a resume message on their dynamic island & lock screen Seeing a lot of bigger apps like Olive do this

I asked for 5k comments Man United Fans have dropped them in less than an hour. Biggest club 🙌🏿

I’d rather have my QB1 out by the 4th quarter than to be out here stat padding TBH Maybe that’s just me 😂

Salesforce is at it AGAIN. Buying Cresta at an estimated 20x ARR. Few thoughts: Cresta is a conversation intelligence platform for contact centers. The play would be integrate what Salesforce knows about the customer with what's said on the call and deliver better, faster, cheaper customer management. They recently acquired Fin, which is similar but more SMB focused vs. Cresta slightly more up market. Fin is digital first vs. Cresta voice first. There are a number of other vendors in this space and despite Salesforce saying they will be vendor neutral, I have doubts (relevant for Salesforce customers who use This brings up an interesting point for orgs like Gong who are also conversation intelligence, but more on the GTM vs. contact center side. So either this means they could take this tech and leverage for GTM or possibly a signal that a GTM voice agent platform could be a target. (Attention maybe one to watch here?) This is the third (meaty) deal in like 2 weeks. Doesn't matter how big your corp dev/integration team is, it's a LOT to swallow. The sellers at the two new acquired companies (Fin and Cresta) feel better about AI's impact on their product and sales velocity and also have a stronger sentiment around next 12 months GTM execution.