Pay only for verified onchain actions. Reach real users, not just wallets. Zero advertiser integration. Try it ↓
Joined January 2025
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Anyone who knows me knows I love to talk and I love marketing. @ross_neilson let me do both at the same time, so I guess I found my perfect gig.
The serious part: you cannot fix a product you have not explained clearly, because you never find out whether the product or the pitch is the problem. More on that tomorrow.
Sneak peek for tomorrow's W3A issue.
"If your communication is not proper, you will never know if the problem is in the communication or if the problem is in the product itself." @DeFiJosi
If you haven't signed up, you can for free with the link in my bio.
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Big shout out @arlery! great sesh on launching.
Our main take away "in today’s DeFi landscape, there’s no big launch that guarantees traction. You win by continuously launching, staying visible and top of mind"
+ kudos to @crecimientoar + @UniswapFND for this class!
Was great to give this session around GTM, framing, and launch lessons.
It's tougher than ever to be building in DeFi, especially if you're an earlier stage builder. So, my talk was rooted in reality and the current landscape.
That said, I was super impressed by the entire cohort. What a fantastic group of builders!
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🚨 FREE access to Cohort 1 of the course is ending on March 16, 2026.
Haven't signed up? Do so now!
Signed up? Check your email.
Either way, to continue enjoying free access to the course, you must complete Section 1 by March 16, 2026.
Here's what's at stake 👇
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Hey everyone, we've just released a free performance marketing course, and wanted to share it with everyone here.
There's over 5 hours of content, quizzes, and an exam with a certificate at the end.
We've got some big marketers sharing their insights
Very special thanks to:
Agustin, @dorreguinho , who leads marketing @w3g_io + @SkyEcosystem
Ilya, @IlyaBoeing , leading growth @zerion
And Ravi, @raavii27 , leading growth marketing @CoWSwap
It's behind a waitlist but I'll approve people from this group.
I hope this can help more people in our industry explore performance marketing
Link in the next tweet ↓
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Next in our guest lecturer line up, we introduce Agustin!
@dorreguinho leads marketing @w3g_io + @SkyEcosystem
His session covers "Why Brand Matters in a Crowded Market"
Marketing since the age of 14! Tap into all his wisdom in the "Creative & Messaging" section.
Sign up ↓
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Next up, we welcome Ilya, who also joins us as a guest lecturer!
@IlyaBoeing leads growth @zerion
In his session, Ilya will talk about "Segmentation and the Art of Knowing Your Users."
Find his full interview in the "Targeting" section.
Haven't signed up yet? Next tweet ↓
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We're excited to have Ravi join us as a guest lecturer!
Ravi leads growth marketing at CoW DAO.
In his session, @raavii27 will talk about the metrics that matter.
Catch his full interview in the "Metrics - Vanity vs. Reality" section of our newly released course.
Sign up ↓
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super fun to work on something educational for the web3 marketing industry
more coming next week
@w3a_academy
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The wallet revenue hole no one talks about.
Metamask kicked off in-wallet swaps back in 2020 - used primarily by airdrop farmers.
It’s quickly turned into the only revenue generator for wallets, although now we’re also seeing bridging and perps.
The problem: only a tiny fraction of users are ok accepting 0.5-1% additional fees on every trade.
Most come to web3 to avoid this exact scenario - paying higher fees for a slight convenience.
Almost all users take the additional steps of going directly to a DEX to swap, saving thousands of dollars in fees.
Leaving wallets with no revenue from these users …
The solution as I see it, wallets need to make some revenue from this wallet-to-external dapp path without just tacking a tax on. Enter recommendations - or ads.
But not ads as you know them.
Instead more contextual, behavioral based, targeted suggestions.
Because this helps your community find useful relevant dapps.
And generates an additional revenue stream for you, from something that before was a risk for them and $0 for you.
