@staa_uk

STAA -the Short Term Accommodation Association represents the businesses & people who work in STR travel & tourism.

 United Kingdom
ukstaa.org
Joined September 2017
  • Tweets833
  • Following664
  • Followers962
280Media
A brilliant day in Bath for the @host_planet_ Roadshow, where UKSTAA CEO Janet Uttley joined a Q&A session with @jvarleymedia on the Overnight Visitor Levy, business rates, and the all‑important engagement at the recent Political Party Conferences. A great opportunity to support an event that brings together hosts, operators, property managers and suppliers to share knowledge, build relationships and stay ahead of sector developments. The conversations today showed just how much energy and ambition there is across the short‑term rental community. Keep up to date with all our regional activity and access offers for events like this by becoming a UKSTAA member. Join the UKSTAA community: ukstaa.org/membership
A Collage of images of Janet Uttley speaking at the Host Planet Roadshow in Bath.

ALT A Collage of images of Janet Uttley speaking at the Host Planet Roadshow in Bath.

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Hear what attendees thought — including this review from Superhost Academy’s Dunstan Bertschinger: youtu.be/eKRiOYmEceM?is=Egh1…

Inside the Host Planet Roadshow: Key Takeaways for Hosts

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Strong engagement at @Conservatives Party Conference this week, with valuable discussions across the Shadow Cabinet, MPs and regional leaders about the role our sector plays and the opportunities ahead. Alongside conference engagement, it was great to join events hosted by the @CBItweets , @The_IoD, @Airbnb and @UKHofficial, strengthening collaboration across the visitor economy. Many thanks to @GarethBaconMP, @JamesCleverly MP, @Mark4WyreForest MP, @griffitha MP, Mayor Paul Bristow, @DrBenSpencer MP, @PeterABedford MP, @Rebecca_SPaul MP, Victoria Atkins MP, @JuliaLopezMP and Sir Andy Street (@andy4wm) for the constructive conversations — plus many other strong connections made over the last few days. Looking forward to building on this momentum.
Collage of images from UK STAA CEO Janet Uttley's engagements at the Conservative Party Conference.

ALT Collage of images from UK STAA CEO Janet Uttley's engagements at the Conservative Party Conference.

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A great few days at the @UKLabour Conference with encouraging engagement from government, mayors and local authorities who value our sector and are keen to collaborate. Thanks to everyone who met with us — including @Steph_Peacock @JimfromOldham @howarddawber @KanishkaNarayan — along with many other great connections. We look forward to continuing the conversations!
Collage of images of, CEO, Janet Uttley's attendance at the Labour Party Conference 2026. Images, Top left with Jim McMahon OBE, Right with Stephanie Peacock MP and bottom left, Janet with Sabrina Steele

ALT Collage of images of, CEO, Janet Uttley's attendance at the Labour Party Conference 2026. Images, Top left with Jim McMahon OBE, Right with Stephanie Peacock MP and bottom left, Janet with Sabrina Steele

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Today the Government published their response to the Visitor Levy Consultation, CEO Janet Uttley offers our perspective and our commitment to working constructively with local leaders. @tourismsvoice @UKHofficial @ukhscotland @ukhcymru #Tourism #TourismTax #ShortTermRentals
Graphic with CEO Janet Uttley's comment on the Government's response to the Visitor Levy Consultation. ""With new tourism tax powers being handed to Mayors, this is an important moment for our sector. We want to work in partnership with local leaders to ensure any levy supports affordable family holidays, protects already‑stretched small accommodation providers, and keeps business travel viable for the organisations that drive regional growth. Getting levy design right matters. We encourage local authorities to speak with their tourism destinations — and talk to us — so decisions are grounded in real trading patterns rather than assumptions, supported by proper economic impact and price‑elasticity assessments before any final approach is set. We stand ready to support leaders across the country with data, insight and sector expertise. A well‑designed levy can work — but only when built on facts, partnership and a clear understanding of its true impact."

ALT Graphic with CEO Janet Uttley's comment on the Government's response to the Visitor Levy Consultation. ""With new tourism tax powers being handed to Mayors, this is an important moment for our sector. We want to work in partnership with local leaders to ensure any levy supports affordable family holidays, protects already‑stretched small accommodation providers, and keeps business travel viable for the organisations that drive regional growth. Getting levy design right matters. We encourage local authorities to speak with their tourism destinations — and talk to us — so decisions are grounded in real trading patterns rather than assumptions, supported by proper economic impact and price‑elasticity assessments before any final approach is set. We stand ready to support leaders across the country with data, insight and sector expertise. A well‑designed levy can work — but only when built on facts, partnership and a clear understanding of its true impact."

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Valuable meeting today with @JuliaLopezMP at @ExpediaGroup's London office, bringing together leaders from across short‑term rentals to discuss the challenges restricting business growth across the sector and why a registration scheme is welcomed.
Collage of images from the roundtable with Shadow Business Secretary, Julia Lopez.

ALT Collage of images from the roundtable with Shadow Business Secretary, Julia Lopez.

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We're delighted to welcome Katie Williams to UK STAA as our new Senior Events Manager. Katie will lead our events programme, including the global #ShortStaySummit, helping connect operators, destinations, suppliers and policymakers to shape the future of short-term rentals.
Graphic welcoming Katie Williams to UK STAA.

ALT Graphic welcoming Katie Williams to UK STAA.

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We're proud to be sponsors of the conference and excited to be part of what promises to be an inspiring and impactful event.
Tourism Alliance
@tourismsvoiceAug 18
We're delighted to welcome the @staa_uk as our official Silver Sponsor for #TourismPolicyConference2026. The UK STAA is the national voice of the UK's short-term rental sector, representing owners, operators, property managers, and industry partners across the country. Through policy engagement, advocacy, and collaboration, the association drives positive change that supports sustainable growth and a thriving #VisitorEconomy. 🎯 Theme: Tourism 2030: Growth, Access and Competitiveness A full day of keynotes, panels and Q&As on the issues shaping the sector's future: taxation and competitiveness, visa and inbound access, place and destination, sustainability, and workforce and skills. Join us on 17 November to debate what's next for #UKTourism. ⏰Early Bird tickets👉lnkd.in/eCNXnBcK
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STAA - Short Term Accommodation Association retweeted
Tourism Alliance
@tourismsvoiceAug 18
We're delighted to welcome the @staa_uk as our official Silver Sponsor for #TourismPolicyConference2026. The UK STAA is the national voice of the UK's short-term rental sector, representing owners, operators, property managers, and industry partners across the country. Through policy engagement, advocacy, and collaboration, the association drives positive change that supports sustainable growth and a thriving #VisitorEconomy. 🎯 Theme: Tourism 2030: Growth, Access and Competitiveness A full day of keynotes, panels and Q&As on the issues shaping the sector's future: taxation and competitiveness, visa and inbound access, place and destination, sustainability, and workforce and skills. Join us on 17 November to debate what's next for #UKTourism. ⏰Early Bird tickets👉lnkd.in/eCNXnBcK
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We're delighted that our CEO, Janet Uttley, will be joining the speaker lineup at #STRzSummit2026 on 5 November in London. @staa_uk members can get 20% off tickets with code STAA20.
STRz Summit 2026 speaker announcement featuring Janet Uttley, CEO of UK STAA. Event takes place on 5 November 2026 at Bankside Hotel, Autograph Collection London. Tickets are now live.

ALT STRz Summit 2026 speaker announcement featuring Janet Uttley, CEO of UK STAA. Event takes place on 5 November 2026 at Bankside Hotel, Autograph Collection London. Tickets are now live.

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We welcome the reappointment of @Steph_Peacock as Tourism Minister. The Short Term Accommodation sector contributes over £27.7bn to GDP & supports 500k+ jobs. We look forward to working with the Minister to support sector growth & strengthen the UK's world-class tourism offer.
Graphic that welcomes the reappointment of Stephanie Peacock MP as Tourism Minister.

ALT Graphic that welcomes the reappointment of Stephanie Peacock MP as Tourism Minister.

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UKSTAA is pleased to see that the @APPGHandT report on the proposed visitor levy includes our calls for a consistent national levy framework; ringfencing of any levy revenues for tourism investment; a reduction in VAT for hospitality businesses to 10% before any levy is introduced; and a review of cumulative tax burdens facing the sector. We strongly support the principle that any levy needs to protect jobs, enable growth and supports the local tourism offer, particularly in coastal and rural areas where our sector works hard to support the local economy. We will continue to advocate for a carefully considered levy with strong safeguards in place to enable reinvestment into the visitor economy. Thank you to APPG Chair, Chris Webb MP, the APPG and UKHospitality for highlighting these important issues. We look forward to continuing to work in collaboration to support constructively any development in this area. @ChrisWebbMP @UKHofficial @VisitBritainBiz @Steph_Peacock @lisanandy @LGAculturesport
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Great to see this swift action in support of pubs and music venues, anything that helps to kickstart not only local visits but the all-important tourism visitor is welcome 👏 Might we also see some support that enables our accommodation providers, who ensure visitors stay longer and spend more in destinations up and down the country? @UKHofficial @tourismsvoice @DCMS @VisitEnglandBiz @VisitBritainBiz @visitwales @VisitScotland @NITouristBoard
Andy Burnham
@andyburnhamJul 23
I’m giving thousands of pubs, clubs and music venues a 20% cut in business rates. I won’t stand by while these cherished local spaces disappear, replaced by boarded-up windows and ‘For Sale’ signs. They’re the heart of our communities and it’s time we backed them.
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STAA - Short Term Accommodation Association retweeted
Office for National Statistics (ONS)
@ONSJun 24
There were 100,911,620 guest nights spent in short-term lets in the UK from January to December 2025. This is an 11.5% increase in guest nights from the previous 12-month period (90,507,070). Read more ➡️ ons.gov.uk/peoplepopulationa…
100,911,620 guest nights were spent in short-term lets booked through Airbnb, Booking.com and Expedia Group. Up 11.5% from the previous 12-month period UK, January to December 2025 Publication: Short-term lets through online collaborative economy platforms, UK: July 2023 to December 2025

ALT 100,911,620 guest nights were spent in short-term lets booked through Airbnb, Booking.com and Expedia Group. Up 11.5% from the previous 12-month period UK, January to December 2025 Publication: Short-term lets through online collaborative economy platforms, UK: July 2023 to December 2025

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STAA - Short Term Accommodation Association retweeted
Host Planet@host_planet_Jun 23
Hot tubs = ~40% more revenue for holiday lets. Rachel Brennan of @sykescottages on Holiday Let Insider: it's been the #1 searched feature for ~13 years and nothing's knocked it off. But only if you do it well – don't wedge one in surrounded by walls.🎧⬇️
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STAA - Short Term Accommodation Association retweeted
Carl Thomson
@CarlThomson_Jun 23
Great to be with @AirbnbPolicy colleagues from across EMEA at our offsite in Paris earlier this month, with good food, fun excursions and informed debates around AI, intermediary liability and digital regulation. 🍷🥖🧅🧀🇫🇷
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STAA - Short Term Accommodation Association retweeted
Department for Digital, Culture, Media and Sport
@DCMSJun 17
Last week, Tourism Minister @Steph_Peacock met with @RachelReevesMP, @Kate_Dearden, @catkinson80, @NatalieFleetMP and hospitality & tourism leaders at 11 Downing Street to hear how the sector plans to further strengthen its safety standards to prevent violence against women and girls.
Ministers and MP meet with tourism section in 11 Downing Street

ALT Ministers and MP meet with tourism section in 11 Downing Street

Ministers and MP meet with tourism section in 11 Downing Street

ALT Ministers and MP meet with tourism section in 11 Downing Street

Ministers and MP meet with tourism section in 11 Downing Street

ALT Ministers and MP meet with tourism section in 11 Downing Street

Ministers and MP meet with tourism section in 11 Downing Street

ALT Ministers and MP meet with tourism section in 11 Downing Street

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STAA - Short Term Accommodation Association retweeted
Tourism Alliance
@tourismsvoiceJun 15
⏰ Early Bird Booking Now Open 👉 tickettailor.com/events/thet… Join us on 17 November for our flagship industry conference focused on the theme “Tourism 2030: Growth, Access, and Competitiveness.” Bringing together policymakers, industry leaders and expert voices to explore: ✅ Taxation & competitiveness ✅ Visa & inbound access ✅ Place & destination ✅ Sustainability & resilience ✅ Workforce & skills A full day of keynotes, panels, Q&A and debate shaping the future of #UKtourism. #TourismPolicyConference2026 #VisitorEconomy #TourismIndustry
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