Melissa DeLay (@truperception) header
Melissa DeLay (@truperception) profile picture

Award-winning crisis communications consultant and founder of Truperception. I help leaders gain the skills they need to communicate with confidence—always.

Minnesota, USA
Joined February 2009
Photo by Melissa DeLay (@truperception)Photo by Melissa DeLay (@truperception)Photo by Melissa DeLay (@truperception)Photo by Melissa DeLay (@truperception)Photo by Melissa DeLay (@truperception)Photo by Melissa DeLay (@truperception)Photo by Melissa DeLay (@truperception)Photo by Melissa DeLay (@truperception)Photo by Melissa DeLay (@truperception)Photo by Melissa DeLay (@truperception)
TGIF! See you at our Volunteer Open House this weekend in Maple Grove. And don’t forget to register iibamsp.org/meetinginfo.php for our Summer Professional Development Day on August 28th, with Melissa Delay! @IIBA @truperception #baot @presidentiibam1
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"Your crisis team needs to be larger than the communications team in your organization." ~ Natasha Gregoire, Managing Director of Communications at FedEx Freight #PRSAMem #PRSAMemphis
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Monthly reminder: You can be nice and successful at the same time!
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Melissa DeLay retweeted
I chatted with a couple crisis comms folks about @Target's recent register outage. The company recovered from the incident pretty quickly, but could it have done a better job communicating with customers? tcbm.ag/2XVBZNg
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I always tell clients that the best way to prepare for a company crisis is to plan. This involves bringing in your C-suite, legal & communications teams to brainstorm different scenarios—if you're not planning ahead, your crisis could escalate quickly. bit.ly/31FemL7
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What did Target do right after its registers went down for two hours on Saturday? What could the company have done better? tcbm.ag/2XVBZNg
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#PUBLICSPEAKING TIP: If you look up from your notes and notice you have more slides than time, snip out, don't speed up. (How to make a point: bit.ly/gettopoint) #presentations
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Letting go a large group of people without communicating it properly to them or the teams they work with.
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Melissa DeLay retweeted
Replying to @Carl_In_Tweets
Communicate the *wrong* change...OR forgetting to tell senior stakeholders before the announcement goes out 😱
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Great post from @truperception on #Boeing: What NOT to do when crisis hits your company - bit.ly/2vwE4mk #crisismanagement
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Excited for a great day of learning and conversations at @CarlsonNews #umnwlc. I’ll be speaking about the future of work at 9:30 in 1-109. I’d love to see you there!
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Honored to be speaking about #Sustainability in Business at SURGE: the Power of Women, Carlson School of Management Annual Women’s Leadership Conference today. Critical topics, impressive attendees. Visit z.umn.edu/carlsonwlc. #umnwlc #takeaction #management #women
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Melissa Delay, Mandy Spiess - packed houses!! Thank you for sharing your expertise!!! @Choose_Metro @truperception @presidentiibam1 #baot
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Melissa DeLay retweeted
HOW TO COMMUNICATE EFFECTIVELY: Organize your thoughts and ideas Choose the right time Remove distractions Be clear Stay on topic Thank the listener @LollyDaskal #Leadership #Management
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"Their comments have been very engineering-esque," the founder of a crisis communications firm said about Boeing. "There has been no human face to this." nyti.ms/2JSu4O6
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Melissa DeLay retweeted
It's not too late to register for my podcast with Melissa Delay tomorrow Tues 03/19/19 @ 12 noon CST we discuss her book, The Truth About Scandal: The Everyday Guide to Navigating Business Crises. Register Here: ow.ly/m2ff30o0d15
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RT @truperception: Public speaking is hard for a lot of professionals. Here's an easy list of things to avoid doing when you're presenting at work. #MondayMotivation #PublicSpeaking
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Melissa DeLay retweeted
Weak arguments start by criticizing the person behind an idea. Strong arguments begin by criticizing the content of the idea. Attacking the author reveals defensiveness and invites counterattacks. Refuting the message reveals civility and invites dialogue. #TuesdayThoughts
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