🚨 Live today at 11 AM CT. B2B buyers may be purchasing complex or custom products, but their expectations are increasingly shaped by the consumer buying experiences they use outside of work. That tension is at the center of The Amazon Effect: What Manufacturers Do When B2B Buyers Expect More. U.S. Manufacturing Today host @Matt_Horine joins Episode 68 guest Ethan Giffin live this morning to discuss what buyers increasingly expect from manufacturers, where AI can realistically improve the buying experience, and how companies can make progress without ripping out the systems they already rely on. They’ll also take questions from the audience live. Join the conversation at 11 AM CT. 👇 Register and watch through the event below: linkedin.com/events/75086433…

⚠️ What costs you the deal may happen before your sales team ever even gets involved This Thursday, U.S. Manufacturing Today host @Matt_Horine joins Episode 68 guest Ethan Giffin for The Amazon Effect: What Manufacturers Do When B2B Buyers Expect More. They’ll discuss how B2B buying expectations are changing, where manufacturers are in their digital maturity, what a better buying experience can look like, and where AI can realistically help versus where it’s just hype. Join them live Thursday, October 8 at 11 AM CT for the conversation and audience Q&A. 👇 Register through the event below linkedin.com/events/75086433…

⚙️ America’s reshoring wave is moving faster than the financial system built to support it and manufacturers are feeling the strain. In Episode 72 of US Manufacturing Today, brought to you by @veryableops , @Matt_Horine talks with Chris Hale, CEO of Klear, about why modern factories scaling 2×, 3×, even 5× faster can’t rely on traditional banking. As production velocity increases, capital velocity hasn’t kept up leaving suppliers stuck between surging demand, slow-moving financial tools, and a rapidly shifting geopolitical landscape. Key topics: ☑️ Why reshoring compresses timelines across sourcing, production, and cash flow ☑️ How 2×–5× step‑change growth breaks traditional banking models ☑️ Why suppliers face disproportionate risk in aerospace, defense, and critical minerals ☑️ How slow capital movement stalls fast factories and disrupts delivery ☑️ Why new financial infrastructure is essential for high‑velocity domestic supply chains 🎧 Listen now: 👉 Apple Podcasts:podcasts.apple.com/us/podcas… 👉 Spotify:open.spotify.com/episode/5Rq… 👉 YouTube:youtube.com/watch?v=XGi4_kCI… 👉 Website:veryableops.com/u-s-manufact…

🔥 Episode 72 is Live! In this latest episode, brought to you by @veryableops, @Matt_Horine speaks with Chris Hale, founder and CEO of Klear, about how reshoring and rapid growth can expose a mismatch between fast-moving manufacturing operations and the financial infrastructure supporting them. Inside the episode: ✅ Why traditional banks can struggle to support 2X–5X step changes in growth ✅ How capital moves from leadership to the plant floor and back through collections ✅ Why smaller suppliers often carry more risk and have less flexibility in critical supply chains ✅ What critical-mineral financing requires around provenance, governance, documentation, and risk transfer ✅ How right-sized capital and more real-time information can help operations and finance scale together 🎧 Listen now: 👉 Spotify: open.spotify.com/episode/5Rq… 👉 Apple Podcasts: podcasts.apple.com/us/podcas… 👉 YouTube: youtube.com/watch?v=XGi4_kCI…

🔍 Counterfeiters can copy the QR code or hologram. The harder problem is proving the physical part is what it claims to be. This week on U.S. Manufacturing Today, @Matt_Horine speaks with Roei Ganzarski, CEO of @alitheon, about counterfeit and gray-market risk in manufacturing and the limits of relying on labels, paperwork, and other proxies to authenticate physical products. Roei explains how Alitheon’s FeaturePrint uses standard cameras and inherent manufacturing variations to identify individual items. Key topics: ✅ Why counterfeit and gray-market parts create safety risks in high-consequence industries ✅ How FeaturePrint creates a digital fingerprint from inherent manufacturing variations ✅ Why QR codes, holograms, and blockchain can leave a gap between data and the physical product ✅ How individual-part authentication can help address warranty return fraud ✅ Where traceability can support more targeted QA investigations and recalls 💡 Full episode drops tomorrow 🎙️ Follow the show so you don’t miss it 👉 Apple Podcasts: podcasts.apple.com/us/podcas… 👉 Spotify: open.spotify.com/show/4BvkN6… 👉 YouTube: youtube.com/playlist?list=PL…

🔥 Episode 70 is Live! In this latest episode, brought to you by @veryableops, @Matt_Horine goes solo to challenge the idea that manufacturing’s labor problem is simply a shortage of workers. He argues that the deeper issue is a shortage of incentives, reward, and ownership in tackling productivity. Inside the episode: ✅ What decades of stagnant real wages suggest about broad labor scarcity ✅ Why skilled trades are showing a different wage response ✅ How downward payroll revisions complicate the labor shortage narrative ✅ How planning labor to averages creates overtime, idle capacity, and missed opportunities ✅ How flexible labor capacity and output-based pay can create a more responsive operating model 🎧 Listen now: 👉 Apple Podcasts: podcasts.apple.com/us/podcas… 👉 Spotify: open.spotify.com/episode/7yL… 👉 YouTube: youtu.be/ThSTDnkzn2A?si=h4ts…

🚨 ICYMI - Episode 69 dropped this week! Don’t miss this important conversation on why supply chain visibility isn’t enough when manufacturers need to prove where materials and components actually come from.

📄 A document can say BABA compliant  and still not have the evidence to back it up. In Episode 69, brought to you by @veryableops, @Matt_Horine speaks with Ryan Arends and Brett Kronick, co-founders of Origin8 Advisory, about what it takes to build supply chain traceability that can actually be supported by evidence. Ryan shares an example of an invoice for equipment represented as BABA compliant that listed conflicting countries of origin, neither of them the U.S. The example gets at a core point of the episode: having documentation is not enough if it does not clearly substantiate the country-of-origin claim. What you'll learn: ✅ Why country-of-origin evidence needs to be defensible, not just available ✅ How conflicting records can undermine confidence in a compliance claim ✅ Why multi-tier supply chains make traceability harder to verify ✅ How AI can help match information across BOMs and supporting documents ✅ Why manufacturers need clear evidence ownership and continuous validation 🎧 Listen now: 👉 Apple Podcasts: podcasts.apple.com/us/podcas… 👉 Spotify: open.spotify.com/episode/67E… 👉 YouTube: youtu.be/kld6LACiX9Y?si=3Lli…

🚨 Episode 69 Just Dropped! In this latest episode, brought to you by @veryableops, @Matt_Horine speaks with Ryan Arends and Brett Kronick, co-founders of Origin8 Advisory, about supply chain traceability, defensible documentation, BABA compliance, and the growing importance of being able to prove where materials and components actually come from. Drawing on their U.S. Army backgrounds, Ryan and Brett connect military accountability practices to the supply chain challenges manufacturers face today. Inside the episode: ✅ Why supply chain visibility is not the same as defensible traceability ✅ Why supply chain risk has become operational risk ✅ How BABA compliance risk can cascade from primes to subcontractors ✅ How AI can help extract, match, and score supply chain documentation ✅ Why baseline readiness, clear evidence ownership, and continuous validation matter 🎧 Listen now: 👉 Apple Podcasts: podcasts.apple.com/us/podcas… 👉 Spotify: open.spotify.com/episode/67E… 👉 YouTube: youtu.be/kld6LACiX9Y?si=3Lli…

🔥 Episode 68 is Live! In this latest episode, brought to you by @veryableops, @Matt_Horine speaks with Ethan Giffin, founder & CEO of The B2B eCommerce Agency and author of Closing the Digital Revenue Gap, about the revenue manufacturers lose when routine ordering still depends on phone calls, emails, faxes, and other manual processes. Ethan explains why B2B e-commerce has to be managed as a real revenue channel, not handed off as a website project. Drawing on examples including a company that spent seven figures on a buyer portal but processed only about $150,000 in orders through it during its first nine months, he breaks down what separates a system that gets launched from one customers and sales teams actually use. Inside the episode: ✅ Where manual ordering creates added costs, errors, and lost business ✅ Why Ethan recommends targeting 10–15% of revenue through digital channels ✅ How internal misalignment, weak product data, and ERP limitations cause projects to stall ✅ Why sales-team involvement, customer pilots, and continued activation determine adoption ✅ Where AI can accelerate catalog development and where companies are getting ahead of themselves 🎧 Listen now: 👉 Apple Podcasts: podcasts.apple.com/us/podcas… 👉 Spotify: open.spotify.com/episode/300… 👉 YouTube: youtu.be/iDQb6BcfIbo?si=0nco…

⚙️ You can modernize the factory floor and still lose customers because buying from you is too hard. This week on U.S. Manufacturing Today, @Matt_Horine speaks with Ethan Giffin, founder and CEO of The B2B eCommerce Agency, about the disconnect between increasingly sophisticated factory operations and the outdated ways many customers still have to place orders. They discuss how manual ordering creates avoidable costs, errors, and customer friction, why digital commerce should be treated as a true revenue channel rather than a website project, and what it takes to build a buyer portal that customers and sales teams will actually use. Key topics: ✅ Where manual ordering creates added costs, errors, and revenue leakage ✅ Why B2B buyers want self-service without losing the sales relationship ✅ Why digital commerce projects stall when departments are not aligned ✅ How customer pilots, sales-team involvement, and active onboarding drive adoption ✅ Where AI can deliver practical value without getting ahead of digital readiness 💡 Full episode drops tomorrow 🎙️ Follow the show so you don't miss it 👉 Apple Podcasts: podcasts.apple.com/us/podcas… 👉 Spotify: open.spotify.com/show/4BvkN6… 👉 YouTube: youtube.com/playlist?list=PL…

🚨 Episode 67 is Live! In this latest episode, brought to you by @veryableops, @Matt_Horine speaks with Ben Hansen, Founder of Profit Doctor, about “profititis”: when revenue grows while net profit stays flat or declines. Drawing on his own experience building an eight-figure business, Ben examines how a company can keep growing while becoming less profitable, more complex, and more vulnerable to disruption. What you’ll learn: ✅ Why selling more unprofitable work only makes the underlying economics worse ✅ Where founder-led businesses can miss P&L warning signs and overstate true profitability ✅ How variable labor and other flexible costs can protect margins when demand changes ✅ How earlier invoicing, deposits, and payment terms can reduce cash-flow pressure ✅ How Ben’s Profit 180 framework helps leaders cut low-return work and grow what performs best 🎧 Listen now: 👉 Apple Podcasts: podcasts.apple.com/us/podcas… 👉 Spotify: open.spotify.com/episode/5OO… 👉 YouTube: youtu.be/48v1bD4edZQ?si=g1Ra…

🚨 Episode 65 is Live! In this latest episode, brought to you by @veryableops, @Matt_Horine speaks with @MoMonuments, founder of @MoreMonuments, about his mission to build 1,000 new monuments across America and pursue the country’s next world wonder. From a 54-foot Spindletop tribute to a proposed 500-foot George Washington, the conversation examines why monuments matter, what building them at scale requires, and how America can recover the talent and industrial capability to make them here at home. What you’ll learn: ✅ How 125 supporters helped fund the first Spindletop project ✅ Why top sculptural talent is difficult to find in the U.S. ✅ What changes when a monument grows from 10 feet to 500 ✅ How robot forming could produce the exterior panels in America ✅ How product sales and donations help fund future projects 🎧 Full episode out now👇 👉 Apple: podcasts.apple.com/us/podcas… 👉 Spotify: open.spotify.com/episode/4vI… 👉 YouTube: youtu.be/0zgPI5Cs6Pw?si=ITGZ…