Stokes says your shop needs to look at the type of car you sell the most repairs on, and target that vehicle through ads and newsletters. That type of car he says, is being underserved by the local dealerships. #visionkc

If your shop is open from 8-5, Stokes says you should consider extending your hours. You could gain 2 or more cars per day by opening at 7, allowing customer to drop their car off before work. #visionkc

For one of the afternoon sessions, Aaron Stokes, owner of Autofix, leads “Marketing and Branding Your Shop.” #Visionkc

If you treat all technicians equally, and don’t recognize the accomplishments of your staff, Sanchez says your highest performing team members may look for a new home very quickly. #visionkc

Celebrating everything from holidays to employee milestones is a great way to maintain a positive culture, and show your employees that you care. For instance, Sanchez has an annual tradition where he sends each of his employees a pie before Thanksgiving. #visionkc

Sanchez says the first day for any new team member is vital for setting the tone for the duration of their time with the company. The first day should really be about celebrating their presence and getting them acclimated to your shop’s culture.