Growth / Creative Marketer | Scaling Brands on X
CT
Joined January 2024
- Tweets184K
- Following2K
- Followers3.9K
- Likes221K
my last paid post was 6 months ago,
i know the question you have in your mind..
“how have you been earning?”
I’m also not so good at trading memes or NFTs..
I really just went all in on my skills,
you can make a living on X if you put yourself out there,
build a valuable skill and stay positioned for opportunities.
thanks @CAPTA1NSCARLET for the opportunity btw.
YT courses are underrated
spent most of my time learning from this amazing YT course by @orenmeetsworld
working in marketing, I’m always open to learning everyday,
the world is evolving and things are changing everyday, you’ve got to learn new strategies and ideas
You don’t have to pay a dime for courses when you’ve got YouTube!
this type of marketing works exceptionally well for crypto companies.
especially when you need quick growth
building a prediction market? market to niche communities that constantly yap about sports, politics, elections and pop culture.
building an NFT project? target degens, NFT enthusiasts, NFT communities and people already deep into NFT culture
building a trading platform? go after active traders, technical analysts, trading communities and people who discuss specific assets
building a crypto card? Target people interested in personal finance, lifestyle, travel and spending crypto in the real world
niching down can be such a big advantage most times.
HeartyFgs retweeted
Look, you can’t grow a crypto project by yelling at random forums. Real audiences need real value, not endless hype in cheap sub‑reddits. That’s a short‑sighted trick, not a sustainable strategy.
this type of marketing works exceptionally well for crypto companies.
especially when you need quick growth
building a prediction market? market to niche communities that constantly yap about sports, politics, elections and pop culture.
building an NFT project? target degens, NFT enthusiasts, NFT communities and people already deep into NFT culture
building a trading platform? go after active traders, technical analysts, trading communities and people who discuss specific assets
building a crypto card? Target people interested in personal finance, lifestyle, travel and spending crypto in the real world
niching down can be such a big advantage most times.
this type of marketing works exceptionally well for crypto companies.
especially when you need quick growth
building a prediction market? market to niche communities that constantly yap about sports, politics, elections and pop culture.
building an NFT project? target degens, NFT enthusiasts, NFT communities and people already deep into NFT culture
building a trading platform? go after active traders, technical analysts, trading communities and people who discuss specific assets
building a crypto card? Target people interested in personal finance, lifestyle, travel and spending crypto in the real world
niching down can be such a big advantage most times.
HeartyFgs retweeted
The right creator isn’t always the biggest name.
Introducing MyFav Creator 🩵
A platform for creators to build a reputation beyond the numbers.
Let your community:
-Upvote your profile and help you climb the creator rankings.
-Rate and review your work.
-Share what sets your content apart.
Your work deserves the spotlight.
Get listed today at myfavcreator.xyz
HeartyFgs retweeted
Web3 gaming is dead.
but I think the industry had a marketing & distribution problem just as much as it had a gaming problem.
Here’s what I think they got wrong:
1. they marketed to the wrong audience.
a lot of Web3 games were marketed to crypto users who were only interested in the rewards, not the actual gameplay.
they attracted farmers, not gamers.
2. they prioritized earning over gaming.
the selling point was always how much you could earn, the tokens you could farm or the rewards waiting for you.
Instead of building a genuinely fun game that people would want to play even without rewards.
3. they got distribution wrong.
they focused heavily on KOLs, influencers and crypto-native communities instead of marketing where gamers’ attention already lived.
TikTok, YouTube, Twitch and gaming communities.
gameplay clips, challenges, funny moments, creator-led content, UGC and viral in-game experiences should have been a major part of their GTM.
look at what games like Roblox experiences are doing with TikTok distribution.
Will you like to see Web3 gaming make a comeback?
This video pulled over 2M views on TikTok.
The game behind it, Don’t Splash on Roblox,
has hit 132K+ concurrent players and reportedly generates an estimated $100K–$300K monthly.
What’s driving this growth?
Gaming content marketing.
They’ve leveraged multiple channels to distribute gameplay clips, funny moments and in-game experiences across TikTok.
Instead of relying solely on traditional ads,
they’re turning the actual gameplay into content people want to watch, share and experience themselves.
The content creates curiosity, the curiosity drives people to the game, and the experience keeps them playing.
Organic content remains the most powerful distribution channel.
Web3 gaming is dead.
but I think the industry had a marketing & distribution problem just as much as it had a gaming problem.
Here’s what I think they got wrong:
1. they marketed to the wrong audience.
a lot of Web3 games were marketed to crypto users who were only interested in the rewards, not the actual gameplay.
they attracted farmers, not gamers.
2. they prioritized earning over gaming.
the selling point was always how much you could earn, the tokens you could farm or the rewards waiting for you.
Instead of building a genuinely fun game that people would want to play even without rewards.
3. they got distribution wrong.
they focused heavily on KOLs, influencers and crypto-native communities instead of marketing where gamers’ attention already lived.
TikTok, YouTube, Twitch and gaming communities.
gameplay clips, challenges, funny moments, creator-led content, UGC and viral in-game experiences should have been a major part of their GTM.
look at what games like Roblox experiences are doing with TikTok distribution.
Will you like to see Web3 gaming make a comeback?
This video pulled over 2M views on TikTok.
The game behind it, Don’t Splash on Roblox,
has hit 132K+ concurrent players and reportedly generates an estimated $100K–$300K monthly.
What’s driving this growth?
Gaming content marketing.
They’ve leveraged multiple channels to distribute gameplay clips, funny moments and in-game experiences across TikTok.
Instead of relying solely on traditional ads,
they’re turning the actual gameplay into content people want to watch, share and experience themselves.
The content creates curiosity, the curiosity drives people to the game, and the experience keeps them playing.
Organic content remains the most powerful distribution channel.
This video pulled over 2M views on TikTok.
The game behind it, Don’t Splash on Roblox,
has hit 132K+ concurrent players and reportedly generates an estimated $100K–$300K monthly.
What’s driving this growth?
Gaming content marketing.
They’ve leveraged multiple channels to distribute gameplay clips, funny moments and in-game experiences across TikTok.
Instead of relying solely on traditional ads,
they’re turning the actual gameplay into content people want to watch, share and experience themselves.
The content creates curiosity, the curiosity drives people to the game, and the experience keeps them playing.
Organic content remains the most powerful distribution channel.
HeartyFgs retweeted
My October Recap:
-God remained faithful.
I achieved a lot of things, and all of them was by the Grace and hands of God.
Thank you Jehovah Rohi.
my October recap:
- sidelined from Binance & PolyMarket hack
- directed a project’s marketing campaign
- averaged 8 hours of sleep a day
- had good motion on content
- made new connections on X
- started building a product
- joined Galileo’s Club
- made good $$ from Jobs
what about you?
PolyMarket got Hacked, Binance got Hacked,
It is a bloodbath happening in crypto right now.
stay safe everyone.
Binance just got $2.7 BILLION out in 24 seconds
If confirmed this could be the biggest hack of 2026
I’ve been looking at the transactions and, for now, the onchain activity looks much more like an internal wallet migration.
Here’s what happened:
At 20:24:23 UTC, Binance’s hot wallet known as Binance 14 transferred $2.53B across 64 different tokens.
24 seconds later, another Binance hot wallet sent an additional $174.4M to the exact same address.
Total: $2,701,600,000.
The assets moved included:
- $1.67B USDT
- $454.1M ETH (195,470 ETH)
- $88.5M RLUSD
- $77.1M wBETH
- $50.5M XAUt
- $50.4M UNI
- $43.9M ENA
- $38.1M PEPE
- $29.7M LINK
- $27.7M USD1
The Original Binance hot wallet:
0x28c6c06298d514db089934071355e5743bf21d60
Receiving wallet:
0x5227f603c1ee34ce3c06efe6477003bdfccb2f8c
The receiving wallet was created today and had no previous transaction history.
Despite receiving billions, it hadn’t started sending the funds to mixers, exchanges or other addresses at the time of the analysis.
Another Binance-labeled hot wallet independently transferred funds to the same destination just 24 seconds after the first batch.
And the original Binance wallet was still operating 16 minutes later, with approximately $98.6M remaining.
There’s one strange detail though.
At 20:41 UTC, the same relayer attempted another transfer involving 780M USDC from a third Binance hot wallet.
That transfer didn’t complete.
So there’s still something worth investigating.
Meanwhile, the market is getting destroyed.
$BNB: 8.6%
$ETH: 4.0%
$BTC: 2.7%
All down
For now, the most important wallet to watch is:
0x5227f603c1ee34ce3c06efe6477003bdfccb2f8c
If those funds start moving toward mixers or unrelated destinations, the situation changes completely.
HeartyFgs retweeted
Haaa cheeky boy😂
If you could work for your favorite crypto company,
which one would it be and what position would you take?
Me:
@Outcomexyz | Creative Marketing
shoot your shot.
HeartyFgs retweeted
If you could work for your favorite crypto company,
which one would it be and what position would you take?
Me:
@DrinkFlojo | Intern
Scaling their X presence and building the community.
shooting my shot. ✨😊
If you could work for your favorite crypto company,
which one would it be and what position would you take?
Me:
@Outcomexyz | Creative Marketing
shoot your shot.