Jon

I told my wife I was dressing up as a HubSpot property tonight. She said, "Which one?" I said, "lead_source_new_v3." Nobody knew what I was. Mission accomplished.

Shower together. Kiss longer. Lock the bedroom door. You're married. Enjoy each other. Hold hands in public. Flirt like you're still dating. The chase shouldn't end at "I do." Put the phones away. Look at each other. Slow dance in the kitchen. Laugh at the same dumb jokes. Joy is built in small moments. Text "I miss you" mid-day. Come home excited about choosing each other every. Make them feel wanted, not just needed. Fight the problem. Not each other. You're on the same team. Always. Plan date nights. Keep the spark alive. Love is a verb. Love daily.

Literally, there’s a boomer on LinkedIn upset that people don’t want his $10 an hour job and to prove themselves before he pays them more. Just justifying everybody is now lazy because they refuse that pay That is 20,800/ Approx 1,500/month working full time.

SaaS acquisition has drastically shifted a few thoughts on how to navigate this: organic traffic from Google goes to zero but you need SEO to get mentioned by AI UGC content and influencer marketing are more important than ever, pay influencers if you can product needs to be incredibly good people's tolerance for bugs is going to zero branding matters more than ever go stand for something be where the AI goes: - Reddit - X articles - blog listicles ngl, it's tough but you can make it

✅ Your VP Sales candidate will forgive you for: - A comp package below their last job if the equity is real - A pipeline that’s mostly founder-led deals so far - No sales ops, no enablement, and a CRM you built in a weekend - A 4-round process that actually moved fast ❌ Your VP Sales candidate will NOT forgive you for:

Most donor segmentation is cosmetic. Different ask amounts. Different names on the letter. Same message. Same mistake. Here’s the truth: A $25 donor isn’t a junior major donor. They’re motivated by different things. They need a different experience. Here’s how smart fundraisers segment: 𝗚𝗲𝗻𝗲𝗿𝗮𝗹 𝗱𝗼𝗻𝗼𝗿𝘀 𝘄𝗮𝗻𝘁 𝘁𝗼 𝗳𝗲𝗲𝗹 𝗶𝗺𝗽𝗮𝗰𝘁 They give because it feels good. So show them what their gift did—fast. 𝗠𝗼𝗻𝘁𝗵𝗹𝘆 𝗱𝗼𝗻𝗼𝗿𝘀 𝘄𝗮𝗻𝘁 𝘁𝗼 𝗳𝗲𝗲𝗹 𝗰𝗼𝗻𝗻𝗲𝗰𝘁𝗲𝗱 They’ve said, “I’m with you.” Now treat them like insiders. 𝗠𝗶𝗱𝗹𝗲𝘃𝗲𝗹 𝗱𝗼𝗻𝗼𝗿𝘀 𝘄𝗮𝗻𝘁 𝘁𝗼 𝗳𝗲𝗲𝗹 𝘀𝗲𝗲𝗻 They’re testing you with that gift. What happens next decides everything. 𝗠𝗮𝗷𝗼𝗿 𝗱𝗼𝗻𝗼𝗿𝘀 𝘄𝗮𝗻𝘁 𝘁𝗼 𝗳𝗲𝗲𝗹 𝗮𝗹𝗶𝗴𝗻𝗲𝗱 They don’t fund programs. They fund outcomes that match their values. 𝗟𝗮𝗽𝘀𝗲𝗱 𝗱𝗼𝗻𝗼𝗿𝘀 𝘄𝗮𝗻𝘁 𝘁𝗼 𝗳𝗲𝗲𝗹 𝗿𝗲𝗺𝗲𝗺𝗯𝗲𝗿𝗲𝗱 Not guilt-tripped. Just reminded why they gave in the first place. Segmentation isn’t about slicing a list. It’s about shaping the experience. The best fundraising strategies don’t just know who gave. They know why. How are you speaking differently to each type of giver?