Adam Needles

"At ANNUITAS, we refer to this evolution of Growth Marketing as the shift to Strategic Demand – i.e., a state where true enterprise ‘demand chain management,’ optimization and predictable demand planning becomes possible.” bit.ly/2vDZ4LB #growthmarketing #demandmarketing

"Growth Marketing must evolve past optimizing individual tactics and become a discipline of orchestrating the entire marketing, sales and product ecosystem – driving ... growth.” bit.ly/2vDZ4LB #growthmarketing #strategicdemand #demandmarketing

"It is time for Growth Marketing as a discipline to mature. It’s time for Next Generation Growth Marketing.” bit.ly/2vDZ4LB #growthmarketing #strategicdemand #demandmarketing

"The Growth Marketing movement (aka growth hacking) – now nearly ten years old – has had a significant and positive impact on the efficacy of demand marketing. … Yet ‘first generation’ Growth Marketing has hit a wall.” bit.ly/2vDZ4LB #growthmarketing #strategicdemand

"A Digital Demand Transformation is complex and multi-faceted. ... The faster you move, the more quickly you … [can] course correct, and the more quickly you can tackle the multiple layers involved in the transformation initiative.” bit.ly/38gvutJ #strategicdemand

Here's something to consider as you start your Tuesday: "Are You Committing Random Acts of Marketing and Sales?" Could you drive 4-5X greater growth by taking a different approach? Just posted this … bit.ly/37aLbC9 #demand #growth #digitaldemandtransformation

Research shows 80% of CEOs don't trust their marketing teams to drive demand. Here's the "CEO's Guide to Demand Generation" ... a great piece by my team at ANNUITAS ... lnkd.in/dSEi3ik

ANNUITAS POV: "We don’t love Marketo being acquired — as there was value in having an independent marketing automation vendor — but Adobe is probably the best place Marketo could have ended up." lnkd.in/enPAzih

"We don’t love @marketo being acquired — as there was value in having an independent #marketing #automation vendor — but @Adobe is probably the best place @marketo could have ended up.” @_ANNUITAS bit.ly/2zmQ2S6

"This may raise the profile of @Microsoft Dynamics as a #CRM option in a #demand #marketing stack.” @Adobe @marketo bit.ly/2zmQ2S6

"@Adobe will be a gateway (for @Marketo) to #B2C; @marketo will be a gateway (for @Adobe) to #B2B.” @_ANNUITAS bit.ly/2zmQ2S6

"This could also take marketing automation more into e-commerce.” @_ANNUITAS @Adobe @marketo bit.ly/2zmQ2S6

"This is an opportunity for marketing automation and Web CMS to better integrate around CX.” @_ANNUITAS @Adobe @marketo bit.ly/2zmQ2S6

"@Adobe is a strong ally of marketing innovation.” @_ANNUITAS @marketo bit.ly/2zmQ2S6

What does the Adobe acquisition of Marketo mean? Here's what ANNUITAS shared with its clients today. lnkd.in/enPAzih

What kind of CMO are you? Love this post by @jstewart_1 on my team ANNUITAS ... lnkd.in/emAmdbA

This really happened! Great work @_ANNUITAS team!! Cc: @jennyrobertson3 #MKTGnation

Proud of @_ANNUITAS client @2080strategyex for winning a @Marketo Revvie last night for their kick-ass Perpetual Demand Generation program! #MKTGnation

Big night for @_ANNUITAS last night … winning the Digital Services Partner of the Year Revvie at the @marketo #MKTGnation event last night in SFO. So proud of my team! cc: @LaurenOnDemand @JenniferHarmel2 @jennyrobertson3

What a great team at ANNUITAS and a great collaboration with Marketo as together we help transform marketers into Demand Heroes.  Excited to be a Revvie Finalist for Marketo Digital Services Partner of the Year.  #Revvies lnkd.in/dhvVUPw