Adam Needles (@abneedles) header
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CEO @ ANNUITAS = Digital Demand Transformation

Atlanta, GA
Joined November 2008
Photo by Adam Needles (@abneedles)Photo by Adam Needles (@abneedles)Photo by Adam Needles (@abneedles)Photo by Adam Needles (@abneedles)Photo by Adam Needles (@abneedles)Photo by Adam Needles (@abneedles)Photo by Adam Needles (@abneedles)Photo by Adam Needles (@abneedles)Photo by Adam Needles (@abneedles)Photo by Adam Needles (@abneedles)
Adam Needles retweeted
Catch @marketo's #MKTGnation Marketing Nation Summit keynotes via livetream!! Register for free here 👉 ow.ly/GL1930jIuzZ GO #FearlessMarketers!
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Adam Needles retweeted
Vacation brand inspiring & answering "why people travel ?" - exciting launch of perpetual demand generation program!-#weareTLN
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Adam Needles retweeted
In complex buying process, high quality content gives micro yes's, which ultimately lead to buying yes.@nchacko #weareTLN
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#ATLUGM consensus: that was Tableau on steroids. Classic @abneedles doin what he does best! #ANNUITAS
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Replying to @_ANNUITAS
@_ANNUITAS own @abneedles speaking at the @OracleMktgCloud @Eloqua User Group today on @tableau + @Eloqua power! #Optimizing #B2B
B2B Marketing Leaders: Truly the most valuable thought leaders you can follow: @ITSMA_B2B and read through #marketingvision2016
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Adam Needles retweeted
Replying to @abneedles
Thanks @abneedles for the kudos on the @TAG_MKTG #innovatoroftheyear award! We couldn't have achieved it without your team @_ANNUITAS!
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Keynote for @TAG_MKTG marketing awards. Amazing!
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The enemy is our inability as a cross-functional team to be aligned on #demandgen #marketingvision2016
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How can you drive continuous optimization? Marketing, sales and finance needs to be a team #marketingvision2016
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Adam Needles retweeted
Best practices for driving optimization - reporting, review and governance @_ANNUITAS @ITSMA_B2B #marketingvision2016 great insights!
Adam Needles retweeted
Multi-touch and content elasticity and attention to channel of delivery @_ANNUITAS @ITSMA_B2B #marketingvision2016
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Buyer journey alignment leads to better performance #marketingvision2016
Adam Needles retweeted
Sobering insights and avoid "batch and blast"! @_ANNUITAS @ITSMA_B2B #marketingvision2016
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Another great, practical presentation at #marketingvision2016 nitter.gq/fmisbell/status/793833…
Best practices for driving optimization - reporting, review and governance @_ANNUITAS @ITSMA_B2B #marketingvision2016 great insights!
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An inconvenient truth via @abneedles: 82% of #demandgen is considered wrong place @ wrong time #marketingvision2016
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Adam Needles retweeted
82% of #DemandGeneration is at wrong time/ wrong place via @abneedles @ITSMA_B2B #Cambridge
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Adam Needles retweeted
What can best in class orgs expect in #demand generation? Done correctly 4-6x averages via @abneedles @ITSMA_B2B
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Demand creation efficiency: engaged-to-qualified lead, qualified lead-to-opportunity, engaged-to-closed won @abneedles #marketingvision2016
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Adam Needles retweeted
How to #optimize #demand generation? Net lift to pipeline via @abneedles @ITSMA_B2B #b2b
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