fractional design partner

Sweden
Joined June 2026
Here’s a quick recap of what I’ve been up to since I left: Three years ago I was consulting but ended up joining one of my clients, Summer Health, full-time. First as the founding designer, then Head of Design. I led design for two major projects, Care App and CareOS — antonsten.com/work/ I left Summer Health in December 2025 to return to consulting.
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Building a design system by hand used to double as memorising it. With an agent doing most of the production work, I now have to look things up in the system I'm building. The upside is that the rules have to be written down instead of living in my head. antonsten.com/articles/the-s…
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@KatieLangerman made the same point on Complementary: the reasoning behind a token "can't just be in your head." podcasts.apple.com/us/podcas… - well worth a listen!
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I don’t use Figma anymore. For the past six months I’ve been uploading my consciousness directly into the ether and allowing the work to manifest through minor disturbances in the electromagnetic field. You think you are seeing the aurora borealis that's actually my brain waves. It’s a much more intuitive process. I sit completely still in my office until a founder somewhere develops a sudden inspiration for their brand positioning but in reality it was me clipping them in their brain stem, smiling down on them like one of God's children. People keep asking what tools I’m using. I understand the question. I used to think that way too. But asking me what tools I use is like asking a glass of water what software is wetness. Its a meaningless question. I don’t design anymore. I am the pixels. I am the logo. I am the little bit of space between the 'r' and the 'n' that you better make sure is kerned properly. When you increase the font size I experience physical growth. When you cut a vector point, my consciousness goes into quantum superposition. This is where the industry is going. If you're not on board, you're going to get left behind. My entire design system now lives in the collective unconscious. There’s no documentation. Your team will simply wake up knowing the button radius. If someone uses the wrong shade of blue they’ll hear a high pitched ringing sound until they correct it. Developer handoff has been so smooth since I started working this way. My effigy appears at the foot of the engineer’s bed and I open my mouth. The CSS comes out at a frequency only their fillings can receive. We’ve eliminated all meetings. I no longer send clients presentations. I enter their dreams as a white horse with an already complete interactive brand guidelines. They’re free to leave feedback by speaking into a bowl of room temperature water. I receive it immediately and disagree with it on a cellular level. Transcending this outdated material plane is my standing Tuesday meeting. Some people are uncomfortable with this. A procurement manager recently asked whether I could provide an SVG of the logo and I just told her to close her eyes and remember the first time she felt truly understood. She looked annoyed and just said their print vendor needed an SVG by today. A big adjustment has been personal. My wife asked if I could help bring in the groceries. I explained that I now exist simultaneously across every customer touchpoint. I think there’s a lot of fear right now about what happens when designers stop needing tools. But the people who adapt will be fine. You just have to be willing to let go of a few outdated ideas. Like having a body. Being legally distinguishable from a gradient. Anyway I am open for new branding projects this quarter.
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👏🏼👏🏼👏🏼
Really proud of the entire team I worked alongside for this work. Design is making a huge impact at Harvey
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$6.6M in revenue per employee is the most insane stat I've seen in a very long time.
My quick takeaways on the Anthropic S-1: 1. This is a historical moment 2. $6.6M in revenue per employee!! Hard to even comprehend how good that is but Anthropic is AI native as it gets so makes sense. 3. I always thought OpenAI would drop their S-1 first 4. Customers spend about 9x more after a year. Net Revenue Retention is approximately 900% as of Sep 30, 2026. Good SaaS companies brag about 120%. 5. Cowork is growing faster than Claude Code did. Goes to show you the demand for consumer products. Duo will probably rip. 6. 3 years ago this company did $41M in revenue. In the first six months of 2026, it did $16.3 billion. I don't think anyone has a mental model for that curve yet, I sure don’t. 7. Nearly half of revenue comes through cloud marketplaces. About 48% comes from customers buying through them. Big companies buy where their budget already lives, and the lesson for founders selling to enterprises is to get listed where your buyers already spend. 8. Their run rate formula is published: the last 28 days of usage times 13, plus subscriptions times 12, which i guess is the new ARR math for founders? 9. It looks like They're merging Cowork into Claude dot au which tells you the chat box era is ending and the "go do the work for me" era is here. 10. Thousands of Anthropic employees are about to become liquid at once, so expect the biggest wave of new AI startups and angel checks San Francisco has ever seen. Reminds me when Facebook went public but this is way bigger. Let’s go! 11. Buried in the filing, Anthropic says the gap between what Claude can do and how widely it's used is one of its biggest growth opportunities, so the company itself is telling you the models are ahead of the market and someone has to close that gap for dentists, landlords, and plumbers. 12. Whatever happens, exciting times to be building in AI.
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Sunday, zero complaints rn (My wife made the pastries!)
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Credit where credit is due - The Claude desktop app has received some serious polish love over the last week. It's actually looking _really_ great now.
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Anton Sten retweeted
This aligns with my experience. 2026 is one of the most exciting times in my entire career. I feel more empowered than ever before. Things that used to be slow, difficult, or impossible are now almost effortless. If you can articulate your ideas clearly, they can probably exist.
one thing i noticed after a month of calls with designers is a weird generation gap between people who are scared of ai and people who are excited about it you would expect younger designers to be more into ai, but it’s often the opposite. the most excited people i meet have been in design for 12+ years designers with about 5 years of experience came into a world that was stable: big design teams, enterprise jobs, high salaries, and a slow process of design systems and jira tasks. ai is a huge risk if you define design work around components. it’s pure production, it needs to be automated, and it was an anomaly from the start people who started 12+ years ago saw a design world without any of that. small freelance gigs, low pay, and no way to do 3d or animation on your own. but they had a lot of ideas, and that’s why they came. they worked in photoshop cs3 and indesign and downloaded brushes from the internet now design is going back to what it should be. not a huge layer of production, but meaning, purpose and form
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This 1000%. I do wonder if part of it is that designers with about five years of experience had finally started to feel confident in their craft, and then everything changed. Whereas the older crew, me included, were asking ourselves if this was really what we'd keep doing for 20 more years, and then all of a sudden we got to fall in love with designing again.
one thing i noticed after a month of calls with designers is a weird generation gap between people who are scared of ai and people who are excited about it you would expect younger designers to be more into ai, but it’s often the opposite. the most excited people i meet have been in design for 12+ years designers with about 5 years of experience came into a world that was stable: big design teams, enterprise jobs, high salaries, and a slow process of design systems and jira tasks. ai is a huge risk if you define design work around components. it’s pure production, it needs to be automated, and it was an anomaly from the start people who started 12+ years ago saw a design world without any of that. small freelance gigs, low pay, and no way to do 3d or animation on your own. but they had a lot of ideas, and that’s why they came. they worked in photoshop cs3 and indesign and downloaded brushes from the internet now design is going back to what it should be. not a huge layer of production, but meaning, purpose and form
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designers, how are you using ai to streamline your design workflows? any fun tips/tricks you’ve discovered?
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Anything I tag with #ready-for-bot in @todoist , my @bot picks up 🫡
i wonder if the best personal agent is just a to-do list where agents proactively try to knock everything out
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Anton Sten retweeted
How @ShawnFarsai uses @figma @ElevenLabs and @claudeai to create hyper personalized marketing videos with agents
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Taylor would like to showcase her new dog bed in the office too
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TIL how amazing Fontaines D.C are
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Every project folder I work in has at least two files: running-notes.md and decisions.md. Running notes can be messy and show how we got there. The decisions file only says where things landed, newest on top, and nothing old gets deleted. antonsten.com/articles/where…
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just going to pick up my jaw from the floor
🔃 Reintroducing: The Design Office of David McGillivray Brand and software design for people inventing new things. dmcg.co
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Anton Sten retweeted
When the client says they came up with their own design
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