Engin Erdogan

in a world of agents, the product role is going to split into two jobs: - one that organizes humans (stakeholders, design, eng) - one that organizes agents (prompts, evals, workflows, etc) Both will be in pursuit of offering the right products to customers, but how you get there will dramatically change. What happens to the typical product rituals? Instead of PRDs, OKRs, standups, product reviews, we'll need the equivalent for agents. Couple wild ideas here... instead of standups: the equivalent is that agents will report back to us based on run logs and anomaly flags. no one needs to say what they did yesterday, the system already did thousands of things. the question is where it broke, where it surprised you, and where it got better. Show us the patterns, the trends, the edge cases - particularly the ones the agents didn't fix automatically. the daily ritual becomes reviewing deltas, scanning failures, and deciding which ones matter. less reporting, more triage instead of OKRs: we’ll need adversarial agents that continuously monitor/grade the system and detect patterns, scoring outcomes on an hourly or daily basis. Rather than setting a quarterly goal of "increase X by 5%" and revisiting slowly -- instead, management will be able to monitor success in real-time and detect trends/patterns towards overall goals instead of PRDs: we won't need waterfall. Prototyping will rule the day, and we’ll need a living agentic loop that mediates customer feedback/ratings and what's being prioritized and built. you don’t hand it to eng, you deploy it into the agent loop. if it’s wrong, it fails visibly and you can revert. if it’s right, it produces the right output instead of product reviews: we'll need simulation systems to examine agent behavior in different scenarios. In an agentic world where UI shifts from buttons/menus to agents automatically doing things, you'll want to examine their behavior before you deploy. You rewind decisions, fork alternate paths, and see how different prompts or constraints would have changed outcomes. the review becomes interactive. less storytelling, more counterfactuals. The PM sits in the middle of this split. On the human side, still aligning taste, risk tolerance, and strategy across people. On the agent side, shaping the actual behavior of the system through prompts, evals, and feedback loops. one side is persuasion. The other is instrumentation. the best ones will collapse the gap, translating intent directly into systems that act on it. the fascinating part is that the agentic loop will run 10000x faster than the human one, and of course, you can "hire" them faster. Thus the “organizing humans” half starts to feel slow and lower impact unless it directly improves the agent loop. Eventually the PM will shift towards agents and maybe ignore the human coordination altogether...