Rightmove revenue at 5 year high during a period where Agents & Housebuilders struggle the most 🙃
Wondering if greater value could be found by reallocating some of their RM investment to other channels like bolstering email campaigns to active databases, DM and socials etc
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PAID ADS HAVE A SHELF LIFE.
An automated email marketing strategy is for LIFE
Estate Agents, Personal Agents, Developers and everything in between, if you haven’t got an effective email strategy in place, you are leaving THOUSANDS of ££ on the table
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Pet peeve… Estate Agents who spend 1,000’s of £££ on ads and portal boosters, but don’t have an effective email marketing strategy in place
You wouldn’t forget to check in with your family.. So, why would you forget to check in past clients?
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The three most effective marketing channels for Estate Agents are:
1. Email Marketing
2. Social Media
3. Direct Mail
IN THAT ORDER.
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Content tip for EA's & Brokers:
Use stats in your copy.
Why?
1. For credibility. Show your brands status in your local area
2. Showcase your expertise in the local market
3. Stats gain attention
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Generate more revenue WITHOUT dropping a penny on paid ads or extra £ on portals
Let's dive into the beauty of email marketing and why it is VITAL for businesses in the property industry to have an effective strategy
{THREAD}
📣 Calling all Estate Agents, Personal Agents, Mortgage Brokers and Property Developers…
What are your biggest challenges when trying to grow your business?
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What makes a potential Vendor or Landlord pick an Estate Agent?
Is it purely the best price wins, or can agents win business with their credibility and strong branding? 🏡
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Is there any Estate Agents out there still door knocking? 🚪
If so, how effective do you find it? Do you get similar results as to what you did ‘way back when’?
Is now a good time to be buying your first time property?
Can’t help but think it’s a lose/lose for FTB’s at the moment with rents and mortgages rates so high, along with prices not moving much!
Thoughts? 🏡
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ESTATE AGENTS 🏡
Which of the below is most effective for generating property valuations?
A) On-marketing prospecting
B) Sold in your road/area leaflet drops
C) An effective email marketing strategy targeting your existing database
D) Other..
Hit the nail on the head!
The return of 100% 'no deposit' mortgages might seem like a solution to a broken housing market but they are a symptom of it. House prices are more likely to come down than go up, and products like this could leave people exposed to bad debt - @theipaper inews.co.uk/news/skiptons-10…
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The Bank of Englands monetary policy committee are set to meet again on Thursday 11th May to review the Bank of England based rate…
More impending doom on the way? 🤔
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Would love hear some opinions on the dramatic decline of Purple Bricks…
Has the ‘online agent’ model bubble now burst? Or, is there still a market for it if done correctly?
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Are you an Estate Agent relying on new leads from the property portals each day? Or, a Mortgage Broker always looking for the next referral?
Then read this…. social-profile.co.uk/blog
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