hardware + design. prev design eng @ scenery (acq adobe). prev research @medialab. ece/cs/art @dukeU.

NYC / SF
Joined August 2017
jordan and i did the branding for icarus, and it just launched. wild to see it live in times square - so proud of the team. i was curious to see what made the work we did so special and fun. so i documented our design process (link in comment).
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Malvika Jain retweeted
just spent the last few hours telling founders at Ashridge House why being on social media is a low ROI idea so it was only apt to post the moment @hultprize @malvikajain_
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We just hired our 2nd eng. Shmood now has alumni from Apple, Google, Cornell, Duke, and Palantir. We are a bunch of left and right brainers with amazing technical abilities and good taste (and style). BUT the most important thing about this team is the deep empathy we have for creatives. We genuinely care (and are also building for ourselves) — and that is what drives our speed of learning, iteration, and innovation. I have never experienced such electric customer and team calls — waking up and working with THIS team on Shmood FOR our users feels like a dream. We might not be what you think of when you think of a B2B saas company, but that is exactly why we will win.
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Replying to @tryshmood
@tryshmood it’s over / we’re so back / same thing
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Made a bingo game for designers shmood.io/games/bingo
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I have talked to over 200 hundred designers, and I couldn't help but keep track of all the crazy things that creative people face. I didn't know where to put all of it, so I made a bingo game.
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My favorite kind of texts to get. Has been a grind of a weekend at @tryshmood, but people randomly texting me about the bad design feedback they are getting makes it all worth it. Reminds me how frustrating it is, and how cool of a problem it is to be solving.
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today's visual fix
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Sundays are for painting and coding
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Great company culture comes from deep empathy for your customer.
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