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Blackbird measures your ecommerce site speed and shows you the impact it has on sales. Try free for 30 days.

Brighton, England
Joined October 2020
Impressive read on how a few tweaks could more than halve the load time for a fashion retailer. Plenty of practical advice included, which I would highly recommend checking out. -> Improving Page Speed for Norse Projects by @davepeiris via @tryblackbird tryblackbird.com/blog/norse-…
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Simple yet significant thing all developers should keep in mind: CSS resources (fonts, background images) are not requested by your CSS, but by the DOM node that needs them [Note: slight oversimplification, but the correct way to think about it.]
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From today, Blackbird has switched over to the new method of tracking Cumulative Layout Shift, so your data should be similar to Google's tooling too
Amazing work from the Jewellerybox team!
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Big fan of the UI update to WebPageTest - really great, clean design, and super useful to see FCP, LCP and layout shifts in the waterfall
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Issue 114: Blending Data & Lessons Learned Post of the Week 🔥 @AndrewCMiller Sponsor 💪 @contentking Featuring 👇 @ItamarBlauer @tryblackbird @tomcritchlow @marysryu @NickLeRoy @wissi_analytics 👉 theweeklyseo.com/issues/114
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📱 Ever had to test site-speed in iOS Safari? It’s pretty straightforward once you have it all set up: csswizardry.com/2021/02/meas…

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Core Web Vitals and SEO: "The update on May 31 (2021) will result in a positive ranking signal for page experience in mobile search only for groups of similar URLs which meet all three Web Vital targets. The impact of the signal is expected to be small.” simonhearne.com/2021/core-we…
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💌 The first Making Websites Fast email has just gone out, with useful articles from @csswizardry, @ksylor, @simonhearne, @addyosmani and @smashingmag ⚡️ If you’re into site speed, this is for you: mailchi.mp/0188f8cba63e/3tgy… You can sign up for more here: tryblackbird.com/newsletter
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If you're into site speed (or want to be better at it), then you might like the new monthly newsletter I'm putting together, Making Websites Fast, showcasing the best of web perf: tryblackbird.com/newsletter
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This is a really, really great listen - lots of useful info including how HTTP/2 really works, the hidden cost of JavaScript frameworks, and why custom metrics in #webperf are so important.
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🧵 Two of my most- and first-used checks when doing a performance audit are surprisingly old school: 1) Validate HTML 2) Disable JS.
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Understanding the critical path is a huge step towards improving your ecommerce site speed Load your CSS as fast as possible Be careful with synchronous JavaScript in the <head> Self-host critical CSS, JS and fonts tryblackbird.com/blog/critic…
Speed metrics like LCP are great, but there could be things that are more important for you to track (like when the first product image loads on your ecom category pages). Here's how to track your own custom speed metrics: tryblackbird.com/blog/custom…
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So much #webperf goodness here. I'm *especially* excited about f-mods and the potential to prevent layout shifts on font swaps 💖
🎥 New talk: Beyond fast! A whirlwind tour of new features & proposals to improve the performance of your pages. ➡️ content-visibility ➡️ Font metric override descriptors ➡️ BFCache ➡️ Portals ➡️ Preloading …all in 12 minutes by talking very very fast. youtube.com/watch?v=Z6wjUOSh…
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We used the @ChromeUXReport to track the site speed of 800+ ecommerce sites, and are showcasing the fastest 100: showcase.tryblackbird.com/ (Updates every Sunday)
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