
I build brands for a living Founder & Creative Director @brandingsorted
Mumbai, India
Joined October 2025
- Tweets489
- Following57
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Utkarsh J. retweeted
“Get fucked” is always an appropriate response to someone who tells you your dreams are too big.
They’re too big for them, not too big for you.
Utkarsh J. retweeted
Entrepreneurship is trading years of your life to find out which of your ideas were good.
Utkarsh J. retweeted
a founder with 2k followers who gets 5 demos a week is doing better at growth than a founder with 50k followers who gets none.
somewhere along the way we started confusing building an audience with building a business.
they're not the same thing.
Utkarsh J. retweeted
A lot of people want to see you fail to justify the risks they chose not to take.
Remove them from your life, ruthlessly.
Utkarsh J. retweeted
We’re hiring Designers at Sorted Branding.
We’re looking for people who can take a brand and bring it to life across:
→ Mockups
→ Presentations / PPTs
→ Social media carousels
→ Brand applications
→ Anything that helps us present the work better
You should care about the details, have a good eye for typography, understand composition and be comfortable working with timelines.
This is a full-time, on-site role in Mumbai.
If this sounds like you, send your portfolio and CV to:
[email protected]
Utkarsh J. retweeted
Building the world of Tribe.
For Tribe Kombucha, we went beyond simply visualising the product — creating a complete 3D environment around the brand.
From 3D modelling and product visualisation to mockups, environments and animation, every element was crafted to bring Tribe’s vibrant world to life digitally.
A visual universe designed around the product, its energy and its character.
Welcome to the Tribe world.
More from our work with Tribe coming soon.
#Tribe #TribeKombucha #3DVisualisation #3DModelling #CGI #ProductVisualisation #3DAnimation #BeverageDesign #SortedBranding
Utkarsh J. retweeted
Opportunity won't go to the most qualified guy.
It goes to the most visible guy.
The game is the game.
Zenwise just launched Beauty, a collagen stick pack designed around a simple idea: healthy-looking skin begins with a healthy gut.
Rather than creating another traditional collagen supplement, Beauty was formulated around the gut-skin connection, combining 8g of grass-fed bovine collagen with vitamin C, coconut water, L-glutamine, and prebiotic inulin.
This collagen-powered beauty formula supports skin hydration, elasticity, digestive wellness, and whole-body hydration.
Utkarsh J. retweeted
We are looking for motion designers who can bring brands & concepts to life.
Apply on [email protected] / [email protected]
Utkarsh J. retweeted
Notice how 4 out of 6 of these are CPG brands!!!!
This is why I run a media company talking about this stuff. People love it, and spend on it!
CPG, specifically food & beverage, have a way of capturing almost everyone's interest. It surrounds us and people are very curious.
Plus it's much easier to speak to a wider audience than say a Skims or Vuori.
Utkarsh J. retweeted
The fastest way to spot a successful person: watch how quickly they make decisions, respond to messages, and turn ideas into action.
Speed is king.
Utkarsh J. retweeted
Introducing Lankara, Sri Lanka’s premium blended whisky brand. 🥃
We built Lankara from the ground up, covering brand naming, strategy, identity, and packaging to create a distinctive premium presence in the alcobev space.
A complete brand system, crafted by Sorted.
#Lankara #Alcobev #BrandStrategy #BrandIdentity #PackagingDesign #Branding
Mid-Day Squares secured $8M in debt financing from Investissement Québec and Canada Economic Development for Quebec Regions (CED).
The fast-growing snack maker will use the financing to expand manufacturing capacity ahead of nationwide launches at Walmart and Costco in the U.S.
Since launching in 2018, Mid-Day Squares has sold around 90 million squares and the brand is carried in nearly 11,000 doors across North America.
The Quality Group, a leading better-for-you nutrition player across Europe, is bringing More Nutrition to the U.S. after revenue surged more than 40% to €850M in H1 2026.
Founded in 2017 and based in Germany, More Nutrition will debut on Amazon before launching nationwide at The Vitamin Shoppe in October.
Established in 2020 through a merger of ESN and More Nutrition, The Quality Group also owns majority stakes in RAW Nutrition and BUM Energy, two fast-growing North American brands.
The company is backed by CVC Capital and 2025 revenue exceeded €1B.























