People keep asking what i do for a living short answer: i build stuff with people who have audiences but no product longer answer: - helped reposition a clipping community with @youfadedwealth. turned his clipping campaigns into a product, repositioned the offer, and conversion spiked. added another 50-100K/month in volume - took a crypto media site doing 1-2M monthly visits, fixed the UI, added monetization layers, subscriptions, newsletter, engage-to-earn and it got acquired - built a prayers app in the faith niche along with a couples quiz apps. made a $9.99 report upsell and the second version outperformed the first coz the use case got more specific thats just 3 out of 100+ products and most of them i cant talk about but the pattern is always the same though someone has the audience or the idea and we handle everything else

genuine question: if a startup had 176k engaged users who showed up daily, trusted their recommendations and bought what they suggested what would that company be valued at? now why is the creator version of that worth $5k brand deals only

a creator we work with turned down a $25k brand deal last week her manager called us like we'd brainwashed her but she'd just seen her first month of product revenue come in and it was more than the deal, recurring, and she owned it too the manager kept saying "but it's guaranteed money" and she said "so is this now" i think the brand deal economy is about to have a very weird year this time

a creator with 10K engaged followers has more distribution power than most Series A startups the only difference is that startup knows how to monetize it and the creator doesn't after building 100+ products with creators here are the ones i keep suggesting to our partners to monetize their audience besides brand deals: → white labeling software email the company whose tool you keep recommending for free and ask if they'll let you slap your name on it and sell it to your audience. you're already doing the marketing for them, just not getting paid for it → licensing your audience to startups for beta users startups will throw money to get their product in front of your followers for early feedback. you already have what they're spending months trying to build. barter it for money → co-owning the product instead of just promoting it next time a brand asks you to promote something, ask for equity instead of/along with a flat fee. if you're driving the sales anyway, you should own a piece of what you're selling 2026 is the time when i realise that the creator economy is just a bunch of people with massive distribution and no business model and the ones who figure this out first are going to build actually massive companies in the next 5 years

Grok: 'build fully functional apps and launch them instantly' Me: OK build me a mario kart clone > Get this shit There's a reason people still work with real devs

George Foreman made over $200M from selling kitchen grills (man was a heavyweight champ) it sounds crazy but people already associated him with discipline, clean eating and staying lean so when he put his name on a "lean mean fat-reducing grilling machine", it just makes sense 4 people on X right now who could do this 👇 - @CoachDanGo has over a million followers. his audience is entrepreneurs who already spend thousands on coaching and health optimization. he could launch any health product he wants tomorrow - @AJA_Cortes has turned himself into the guy people trust with their body chemistry. imagine what a biohacking app with his name on it could do - @SolBrah sells an identity more than he sells fitness. sun exposure, anti-pharmaceutical, natural health. his audience buys based on belief alignment. imagine him launching a full lifestyle brand with retreats and skincare - @BowTiedOx has a special operations credibility from the 75th Ranger Regiment. his audience is men who respect military discipline. a tactical fitness brand with that behind it can be a layup who else on here is sitting on a Foreman Grill and doesn't know it yet?

podcasters are sitting on the most insane distribution channel and monetizing it with the worst possible business model you have someone's attention for 60 minutes a week and your plan is... ads?

we're hiring creators (limited spots this quarter) requirements: → your audience actually listens when you recommend something → you're tired of getting paid once for content that lives forever → you don't have the time to code, design, or manage a dev team → you want to build something that pays you $10-100K every month whether you post or not responsibilities: → keep posting what you already post → hop on a call when we need your opinion on something → tell us what your audience keeps asking for → collect revenue we handle product, engineering, design, launch, and everything after you handle being you compensation: equity + rev share in a product built around your audience reply or DM me "build" if you want in

influencers with millions of followers hiring content agencies to "build their brand" is the funniest thing in business you ARE the brand man you just need someone to build the product for you to monetize what you already have

i think i accidentally invented MLM for venture studios and i need someone to talk me out of it right now we find creator partners one by one its like calls, qualifying, back and forth and it works but it doesn't scale then i realized there are creators who already spend every day telling their audience "you should build something" their followers are literally our ideal partners and pre-sold on the idea before we ever show up so what if instead of pitching creators ourselves, we just partner with the creators who already have audiences full of other creators their reach becomes our pipeline and their content becomes our top of funnel so we literally never cold DM again i explained this to my team and someone said "bro that's just MLM" and i haven't been able to unhear it since then the model is completely different obviously and we actually build products with real revenue but the distribution layer looks suspiciously pyramidal if you see someone tell me this is fine before i put it on a pitch deck

this is the exact playbook to turn a creator into a $100K product owner 📂 Creator → Product Owner ┃ ┣ 📂 Before You Build ┃ ┣ 📄 go read your DMs, people already told you what to build ┃ ┣ 📄 your most-saved post is probably the product ┃ ┗ 📄 if you wouldn't buy it from someone else don't build it ┃ ┣ 📂 Validate With Money ┃ ┣ 📄 get someone ready to pay for the product before it exists ┃ ┣ 📄 a waitlist full of "interested" people means nothing ┃ ┗ 📄 no card pulled pre-launch = the answer is no ┃ ┣ 📂 Scope It Stupid Small ┃ ┣ 📄 kill every feature except the one people would die for ┃ ┗ 📄 if v1 doesn't make you cringe a little, it's overbuilt ┃ ┣ 📂 Your Audience IS the Launch ┃ ┣ 📄 let them watch you build it, that's the whole marketing plan ┃ ┣ 📄 first users come from your replies not some landing page ┃ ┗ 📄 your followers already trust you and that's your entire distribution ┃ ┣ 📂 Price It Scary ┃ ┣ 📄 low ticket buyers ghost fast but expensive buyers actually use it ┃ ┗ 📄 keep raising until someone says no and then keep it there ┃ ┗ 📂 Post-Launch (Where Everyone Quits) ┣ 📄 every customer win is a post you didn't have to come up with ┣ 📄 v2 comes from support tickets not your roadmap ┗ 📄 the product feeds the content and the content feeds the product we've shipped 100+ products this way with some making over $100K+ in MRR right now if you have an audience over 10K and want us to help to co-built a product for your audience, DM me

genuine question if creators with 5 figure followers already have an audience that trusts them on brand promotions why are they selling someone else's product instead of building their own? what's the actual reason, i really want to hear it because from the outside it looks like fear

someone (extremely rich) i know keeps raising his price every time he closes a client and nobody has said no to it yet (this part should bother you more than it does) the weird thing is his most expensive clients close faster than the rest like show up to onboarding, send updates before he asks, the whole thing but the low ticket from two years ago still end up ghosting after 3 weeks meanwhile i know founders who spend entire weekends doing competitive pricing research trying to land at "slightly less than the other guy" their whole strategy is to undercut someone who might also be leaving money on the table i genuinely don't know where the ceiling is for this guy and that bothers me in a way i can't fully explain yet

explaining what i do for a living to my barber attempt 1: "i make apps" barber: "oh cool like games?" attempt 2: "i build products with people who have big audiences online" barber: "so you're like a social media guy?" attempt 3: "i run a company where influencers come to us with an idea and we build it, sell it, and split the money" barber: "..." barber: "so you fix computers?" me: "yeah basically" no wonder this happens every single time with anyone outside of tech and it doesn't even matter how i phrase it the answer they hear is always "something with computers"