Chief Innovation Officer at B2B agency Stein IAS and Head of Digital Transformation at MSQ Partners. I comment on B2B digital marketing transformation.
Manchester, England.
Joined March 2008
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Marc Keating retweeted
It's time for the #martech award for agency of the year!
The gold goes to... @steinias, well-done team! #B2BGetStacked 🎉
Marc Keating retweeted
Most brands have barely started their #DigitalMarketingTransformation. Our Chief Innovation Officer @marckeating discusses how to accelerate the path to #marketing maturity bit.ly/2lM2eI2 via @martechseries #B2B #Martech #Marketing #DigitalMarketing
Marc Keating retweeted
Want to know what’s working in #B2B? @dg_report shares the thoughts of B2B targeting and #advertising experts including Stein IAS Chief Innovation Officer @MarcKeating on topics covering #ABM, intent data, 1:1 personalization and more: bit.ly/2LRmjrj
Marc Keating retweeted
How are B2B brands undertaking their digital transformation journeys? In association with @SteinIAS, we spoke to 4 leaders who have overcome the barriers of transformation and prosper in the benefits. Find out what advice they shared in this report b2bmarketing.net/acceleratin…
Marc Keating retweeted
SRO at my session with @MarcKeating on Digital Marketing Transformation #B2BIgnite
Marc Keating retweeted
“Our clients are fully digitizing their businesses. Its an unstoppable march. But there is a need for focus, prioritization, and more strategic, structured road mapping…” @tom_stein #IgniteB2B
Marc Keating retweeted
“We’ve developed a 5-step path for brands to go from a blank sheet of paper through to a strategic #digitalmarketingtransformation action plan…” @marckeating #IgniteB2B #DMTF
Marc Keating retweeted
“To help brands realize their #digitalmarketingtransformation vision, we’ve created a strategic planning system that helps brands develop a necessary roadmap” @marckeating #IgniteB2B #DMTF
Marc Keating retweeted
SRO at my session at #IgniteB2B with @MarcKeating. Digital marketing transformation is a hot topic! lnkd.in/dR6tddT
Marc Keating retweeted
A full house for @Tom_Stein and @MarcKeating from @SteinIAS as they discuss how to develop a transformative digital marketing roadmap at #IgniteB2B. HT @TurnbullDanny for his expert paparazzi skills.
Marc Keating retweeted
When it comes to #digitalmarketingtransformation, most enterprises have barely started their journeys. At @marketingb2b #IgniteB2B, don’t miss @MarcKeating & @Tom_Stein discuss how to develop a transformative road-map (10-10:30, 9 July): bit.ly/2EZQKXR
Marc Keating retweeted
Heading to #IgniteB2B? With #DigitalMarketingTransformation a top priority for #B2B marketers, discover how to develop a transformative #DigitalMarketing road-map with @MarcKeating and @tom_stein (10-10:30, 9 July): bit.ly/2EZQKXR
Marc Keating retweeted
"In a lot of cases we find skeletons in the closet, if you like; technology being underutilised, or not being used at all.” @MarcKeating speaks to @TheDrum on helping businesses build digital transformation strategies...
70% of the customer journey is happening online, so #DigitalTechnology and #MarketingTechnology is needed to optimise the conversion funnel. Read more from @SteinIAS' @MarcKeating in the latest @TheDrum. bit.ly/30Jausc
Marc Keating retweeted
70% of the customer journey is happening online, so #DigitalTechnology and #MarketingTechnology is needed to optimise the conversion funnel. Read more from @SteinIAS' @MarcKeating in the latest @TheDrum. bit.ly/30Jausc
Marc Keating retweeted
Stein IAS just released this survey of Digital Marketing Transformation in B2B. Thanks Beth Negus Viveiros for covering. 91% of B2B enterprise marketers are prioritizing DMT. Message me for a full copy of the survey. #b2bmarketing #digitaltransformation lnkd.in/dsr8MMG
Marc Keating retweeted
From picking up our fifth consecutive #ANAB2B Agency of the Year prize, to @101Cliches & @Seegebrecht of @ULdialogue revealing the new rules of creative excellence in a digitally transformed world. Here’s a roundup of our highlights from last week’s @anamarketers #ANAB2B!
Marc Keating retweeted
Martech-powered digital transformation is in full swing at B2B enterprises
@Tom_Stein and @MarcKeating of @SteinIAS talk how to develop digital marketing road-maps (with data from their just-released survey!).
Don't miss #IgniteB2B on 9 July @TheBDC
bit.ly/2UfdCHS
Marc Keating retweeted
Live from #ANAB2B: @Boeing's @jerryjverghese shares the aerospace titan's branding strategy bit.ly/2WzGIqu
Marc Keating retweeted
To help brands realize their #DigitalMarketingTransformation vision and develop effective roadmaps, we’ve developed the Digital Marketing Transformation Framework. Visit us on stand @anamarketers #ANAB2B for more now! #DMTF
Marc Keating retweeted
Most enterprises haven't started their #DigitalMarketingTransformation journey. Our new report provides guidance to help brands structure their plans and the strategies to implement a successful transformation roadmap. See us on stand today #ANAB2B for your free copy! #DMTF
