Chief Innovation Officer at B2B agency Stein IAS and Head of Digital Transformation at MSQ Partners. I comment on B2B digital marketing transformation.
Manchester, England.
Joined March 2008
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Check out our next event, creativity as a B2B growth driver #b2bmarketing #Growth
#B2B Lions are launching at Cannes! Creative effectiveness is the talk of the industry. On March 10, join esteemed speakers including Simon Cook, Mimi Turner, and Craig Duxbury, our CCO, at ‘Creative Effectiveness: The B2B Growth Driver’. Register now: bit.ly/35nPi1u
Great news! Thanks to all the judges and B2B Marketing.
It's time for the #martech award for agency of the year!
The gold goes to... @steinias, well-done team! #B2BGetStacked 🎉
Marc Keating retweeted
It's time for the #martech award for agency of the year!
The gold goes to... @steinias, well-done team! #B2BGetStacked 🎉
Marc Keating retweeted
Most brands have barely started their #DigitalMarketingTransformation. Our Chief Innovation Officer @marckeating discusses how to accelerate the path to #marketing maturity bit.ly/2lM2eI2 via @martechseries #B2B #Martech #Marketing #DigitalMarketing
Want to know what’s working in #B2B? @DG_Report shares the thoughts of B2B targeting and #advertising experts. Read about the latest trends covering #ABM, intent data, 1:1 personalization and more: bit.ly/2LRmjrj
Marc Keating retweeted
Want to know what’s working in #B2B? @dg_report shares the thoughts of B2B targeting and #advertising experts including Stein IAS Chief Innovation Officer @MarcKeating on topics covering #ABM, intent data, 1:1 personalization and more: bit.ly/2LRmjrj
Marc Keating retweeted
How are B2B brands undertaking their digital transformation journeys? In association with @SteinIAS, we spoke to 4 leaders who have overcome the barriers of transformation and prosper in the benefits. Find out what advice they shared in this report b2bmarketing.net/acceleratin…
With 81% of #B2B companies rating it as important, #DigitalMarketingTransformation is on the front burner – and the burner’s turned high! For more on how organizations are approaching their transformation, download your FREE copy of our new #DMTF report: owl.li/zt4q30p5IoS
We’ve launched the #PostModernizer! A #B2B #digitalmarketingtransformation planning tool to help brands simplify and fast track the development of advanced, #martech driven transformation roadmaps. Try it now! bit.ly/2NE6R4a #IgniteB2B
Marc Keating retweeted
SRO at my session with @MarcKeating on Digital Marketing Transformation #B2BIgnite
Marc Keating retweeted
“Our clients are fully digitizing their businesses. Its an unstoppable march. But there is a need for focus, prioritization, and more strategic, structured road mapping…” @tom_stein #IgniteB2B
Marc Keating retweeted
“We’ve developed a 5-step path for brands to go from a blank sheet of paper through to a strategic #digitalmarketingtransformation action plan…” @marckeating #IgniteB2B #DMTF
Marc Keating retweeted
“To help brands realize their #digitalmarketingtransformation vision, we’ve created a strategic planning system that helps brands develop a necessary roadmap” @marckeating #IgniteB2B #DMTF
Marc Keating retweeted
SRO at my session at #IgniteB2B with @MarcKeating. Digital marketing transformation is a hot topic! lnkd.in/dR6tddT
Marc Keating retweeted
A full house for @Tom_Stein and @MarcKeating from @SteinIAS as they discuss how to develop a transformative digital marketing roadmap at #IgniteB2B. HT @TurnbullDanny for his expert paparazzi skills.
Marc Keating retweeted
When it comes to #digitalmarketingtransformation, most enterprises have barely started their journeys. At @marketingb2b #IgniteB2B, don’t miss @MarcKeating & @Tom_Stein discuss how to develop a transformative road-map (10-10:30, 9 July): bit.ly/2EZQKXR
Marc Keating retweeted
Heading to #IgniteB2B? With #DigitalMarketingTransformation a top priority for #B2B marketers, discover how to develop a transformative #DigitalMarketing road-map with @MarcKeating and @tom_stein (10-10:30, 9 July): bit.ly/2EZQKXR
Marc Keating retweeted
"In a lot of cases we find skeletons in the closet, if you like; technology being underutilised, or not being used at all.” @MarcKeating speaks to @TheDrum on helping businesses build digital transformation strategies...
70% of the customer journey is happening online, so #DigitalTechnology and #MarketingTechnology is needed to optimise the conversion funnel. Read more from @SteinIAS' @MarcKeating in the latest @TheDrum. bit.ly/30Jausc
Marc Keating retweeted
70% of the customer journey is happening online, so #DigitalTechnology and #MarketingTechnology is needed to optimise the conversion funnel. Read more from @SteinIAS' @MarcKeating in the latest @TheDrum. bit.ly/30Jausc