Frank (@fvertolli) header
Frank (@fvertolli) profile picture

Co-founder & Managing Partner, Net Conversion, Conversionomics, & NetCo

Florida, USA
Joined July 2011
Photo by Frank (@fvertolli)Photo by Frank (@fvertolli)Photo by Frank (@fvertolli)Photo by Frank (@fvertolli)Photo by Frank (@fvertolli)Photo by Frank (@fvertolli)Photo by Frank (@fvertolli)Photo by Frank (@fvertolli)
One of my customers blamed me because he got sent to HR for looking at inappropriate content at work. Apparently Google Chrome truncates my company name Better Analyst.
3
2
11
1,274
Jensen gets a job at Dunder Mifflin. Incredible 😂
159
1,039
204
14,588
1,653,882
No other expansion-hopeful market can match Orlando. The City Beautiful combines nearly 2 million permanent TV households with the enormous reach of the most visited destination in the United States. For Major League Baseball, the opportunity is clear: Orlando offers the scale of a major market, the growth trajectory of an emerging market and the visitor reach of a global destination. With 76.7 million visitors in 2025 (and an estimated 80 million in 2026), Orlando attracts more than twice the number of visitors as Charlotte (estimated at 33 million), the next closest expansion-hopeful market. Orlando also far exceeds Raleigh (19.1 million), Nashville (17.4 million), Sacramento (15 million), and Portland (8.5 million). The numbers make the distinction clear: among the markets most frequently mentioned for Major League Baseball expansion, Orlando stands alone as MLB's best option for growing the game of baseball.
3
39
10,525
2026 Topps Chrome F1 Sapphire Deep Dive Typically, Sapphire releases are pretty straightforward to analyze. Production numbers and Hit Rates tend to remain fairly consistent from one Sapphire release to the next. Sure, some versions do a better job than others of cramming hits into those 8 packs. But generally speaking, you know what you're getting when you buy a box of Sapphire. F1 Sapphire is no different. In many ways, it's a very standard Sapphire release. So why does it also have me scratching my head more than any Sapphire drop in recent memory? The numbers are not difficult to translate. So if you have a few minutes to spare, please join me for today's episode of "WTF are they thinking?!" Maybe we can figure out just that. Welcome to 2026 Topps Chrome F1 Sapphire. Part 1: Let's Set a Foundation If you want a refresher on what good Sapphire releases are supposed to look like, as well as one with pretty lousy dynamics and price point, here's a Sapphire combo I broke down a short while ago that can help set that foundation. nitter.gq/WaxMetrix/status/20684… If you don't need extra reading in your life, don't worry about it..you'll still understand this one just fine by the time I'm finished. Part 2: The Basics F1 Sapphire drops tomorrow, November 12 at Noon CT via EQL. Per usual, configuration is the standard 8 packs of 4 cards. Drop price will be $1200/box. I know. We'll get there. It's certainly worth noting that 2025 F1 Sapphire dropped in February of this year at $450/box, which was quite an increase over 2024 F1 Sapphire, which was $280/box. Part 3: Production Numbers Total cards in product: 408,800 Boxes produced: 12,775 (1,278 cases) This is notable as it's 22% higher than last year's production run of 1,048 cases, a very standard size among Sapphire releases. Part 4: Heat Map Expected Hit Rates Per Box: Autos- 1 Parallels/# Cards- 3 Inserts- 1 per 10 boxes (1/case) When compared to 2025 F1 Sapphire, you might think this is a better product. We now have 1 auto/box. Last year, autos fell roughly every other box...so this year HAS to be better, right? Not so fast. Though 1 auto/box certainly sounds better than 0.55 autos/box, let's dig a little deeper. Last year, there were 66 auto subjects, in a sport that features a total of 22 drivers on the grid from 11 different teams. I understand the need to also feature F2 & F3 drivers as they could be future stars. There were also a handful of team personnel to fill out the auto checklist. This year, there are a whopping 100 names on the main Sapphire auto checklist! Not only are the F1, F2, & F3 drivers represented, but now we have some extra team personnel, 9 F1 Academy Drivers, and 17 F1 Legends. I mean, Legends are never a bad add, and of course there are a handful of monster names on the auto checklist. But 100 seems like debauchery to me. F1 gurus, feel free to correct me. This may work for a Topps Chrome production run, but please don't do that to Sapphire. So you're getting more autos. But you're also slogging through a larger checklist to find the names you want. I'm not convinced that's much of an imporovement. I'd call that a net neutral. But what if I told you the dynamics are now worse in every other way? Parallels went from 3.4/box in 2025 to right at 3/box. Inserts...where do I even start. Last year, inserts fell at a rate of ~0.8 per box, or about 8 per case. I thought it was a great idea last year to have 5 additional inserts sets over the typical Sapphire Selections and Infinite, all of which by definition were classified as rare inserts. You could pull 1975 Speed Wheels, Ace of Trades, Floor It, Helmet Collection, and Speed Demons. These added some pleasant variety and another option for pulling some of the biggest names in the sport. Not to mention they were all numbered /50 or lower, so they all ended up being more scarce than Sapphire Selections or Infinite. This year your Insert subsets checklist consists of...Infinite. That's it. I mean, Infinite is great and all. And they will only fall 1 per case, so it's still a treat to pull one. And there are Sapphire Selections Autos, but no non-auto version. This really seems like an extraneous stripping down of something that was perfectly fine the way it was. And one more added insult, Padparadscha 1/1s fell approximately 1 in 3 cases last year. This year, they are 1 in ~4 cases. Part 5: Value Map (Based on $1200 drop price) $/Card- $37.50 $/Parallel- $394.67 $/Auto- $1,167.96 $/Rare Insert- $11,924.17 $/Quality Hit- $287.87 Part 6: What Would the Squatch Do? I'm really trying to find some justification for this $1200 price tag. Here's the best I can do: •2025 F1 Sapphire boxes are currently an astronomical ~$3,000 if you can even find them. But we've already established that the dynamics of 2025 are quite a bit better than 2026. And 2025 featured a generational rookie in Kimi Antonelli. •NFL Sapphire dropped at $1500/box. NBA Update Sapphire dropped at $1800/box. This is not NBA or NFL. F1 definitely has global appeal, but the stateside popularity is far behind both NBA & NFL. We literally had the same product, except a better version of it, drop in February at $450/box. You think Topps realized they left some money on the table with that one? I understand this year's rookie class has some depth, and may also be very good. But a nearly 3x drop price bump from earlier this year is definitely a decision. An utterly poor one in my humble opinion. But here's the thing...will it still increase in value over that $1200 drop price? God I hope not. But honestly, the F1 market is weird, bro...so probably. I have no doubt that the online succubuses will promptly tack on their massive margins out the gate and we will see these priced at $2k+. Are they worth it? Not a chance. The Squatch is 100% out on this one. $1200 or $2k+...doesn't matter. I love me some Sapphire. But I also love not lighting money on fire. That shit's kinda hard to come by. Part 7: Estimated Print Runs Base card production: ~1,780 ea Infinite- ~120 ea I'm not quite sure if Base Sapphire Autos will be numbered. I presume not. However, they have the same odds as Gold /50 Autos. So their print run will also be ~50 or less. Everything else should be numbered. #thehobby #SlabSquatchAnalytics #2026ToppsChromeF1Sapphire
2026 Bowman Sapphire 2026 Topps Chrome WWE Sapphire 2026 Topps Chrome UFC Sapphire Since we're on a time crunch and Sapphire SKUs are usually fairly standard, I figure we'd load this one up with our first Triple Barrel Breakdown and knock all these out at once. I'll line them all up side-by-side and see what the numbers say. Welcome to today's Sapphire Explosion. Part 1: The Basics 2026 Bowman Sapphire Release day: June 10th 8 packs of 4 cards-32 cards/box Drop price: $600 via EQL Current price on Big Brother Blowout: $1,250 2026 WWE Sapphire Release Day: May 8th 8 packs of 4 cards- 32 cards/box Drop price: $350 Current Blowout price: $340 2026 UFC Sapphire Release Day: June 5th 8 packs of 4 cards- 32 cards/box Drop price: $250 Current Blowout Price: $330 Part 2: Production Numbers 2026 Bowman Sapphire: 10,331 boxes (1,033 cases) Total Cards in product: 330,600 2026 WWE Sapphire: 10,000 boxes (1,000 cases) Total Cards: 320,000 2026 UFC Sapphire: 10,120 boxes (1,012 cases) Total Cards: 323,840 As you can see, these are all standard sized Sapphire releases, which is typically ~1,000 cases produced. Part 3: Heat Map Expected Hits Per Box: Bowman Sapphire- 1.2 autos, 3.6 parallels, 3.6 numbered cards *Note- There are no inserts in Bowman Sapphire. WWE Sapphire- 1 auto, 3.15 parallels, 3.2 numbered cards, 1 insert per 8 boxes UFC Sapphire- 1.1 autos, 3 parallels, 3 numbered cards, 1 insert per 2.9 boxes One area where Sapphire SKUs can really separate themselves is autos. Total autos in each product are as follows: Bowman Sapphire- 12,215 UFC Sapphire- 11,276 WWE Sapphire- 10,306 You'll notice that in both Bowman and UFC, you can expect to hit a bonus auto in a small percentage of boxes (~20% of Bowman boxes, ~10% of UFC boxes). I would not expect to see many, if any, bonus auto boxes in WWE. However, when it comes to autos, there is an even bigger factor in whether boxes feel loaded or not: Auto subsets. In Bowman, there are two auto subsets- Sapphire Prospect Autos and Sapphire Selections Autos. Between both subsets, there are only 40 total auto subjects. This is great in the sense that you're not getting nearly as many fluff autos as you would find in regular Bowman. This is mostly the best of the best. The tradeoff is that base autos will be relatively more plentiful, with print runs of /199, and parallels go as high as Green /99. WWE and UFC Sapphire take a very different approach. UFC Sapphire has 6 auto subsets. while WWE Sapphire has a whopping 10 auto subsets, which is highly abnormal for a Sapphire SKU. By going heavier with auto subsets, these products are able to keep the actual auto checklists fairly tidy with mostly top names represented, while also avoiding high serial-numbered autos. That is what makes them feel more loaded. For example, UFC Sapphire has 188 total auto subjects across all subsets. A lot of these names will be repeated, so that number is not quite as scary as it looks. Though the base Sapphire Auto subset does have 89 names- not really what you'd like to see when it comes to density of big names. However, base autos, though unnumbered, are super short printed, with print runs of only ~30 copies in each subset, and the highest parallels you will see are Orange /25. If you are looking for value, this is a great place to start since base auto print runs are only ~5 higher than the Oranges /25, which will inevitably command higher prices. For WWE Sapphire, this gets even more exaggerated. Across its 10 auto subsets, there are 273 total auto subjects, with many of the big names repeated multiple times. In these subsets, base autos will have super tight print runs of only ~20-25 copies each, and parallels only go up to Black /10. So, even though all three products have a very comparable number of total autos, WWE Sapphire is almost certainly going to feel much more loaded from an auto perspective due to the higher density of low-numbered Blacks /10, Reds /5, and Padparadschas /1. One more thing on this point. One of the greatest feelings in sports cards is pulling a 1/1. In Sapphire, there are occasional 1/1 Superfractors in certain subsets, but most of the 1/1s will be the fantastic-looking Padparadschas. Another benefit of the greater number of insert and auto subsets in UFC and WWE, is they create a much higher density of 1/1s in those products. Here is what the numbers look like: In Bowman Sapphire, 1/1s will fall 1 per 54.4 boxes, or 1 per 5.44 cases. In UFC Sapphire, you can expect to pull a 1/1 at a rate of 1 per 25.12 boxes, or 1 per 2.51 cases. In WWE Sapphire, with its multitude of subsets, you can expect 1/1s to fall 1 per 20.77 boxes, or 1 per 2.08 cases. Now you can probably see why UFC and WWE will feel absolutely juiced when placed alongside Bowman Sapphire. Part 4: Value Map I believe this segment is an exercise in futility since we already know cheaper products will have lower "$ per" metrics. But in the spirit of putting numbers on everything, like we tend to do around here, I'll bite. For pricing, since all these products have already released, I'm going with Blowout pricing on everything. $/card: 1) UFC- $10.31 2) WWE- $10.63 3) Bowman- $39.06 $/parallel: 1) WWE- $107.94 2) UFC- $109.76 3) Bowman- $350.92 $/auto: 1) UFC- $296.17 2) WWE- $340.00 3) Bowman- $1,057.25 $/# card: 1) WWE- $105.92 2) UFC- $108.11 3) Bowman- $350.92 When lined up alongside products that actually provide some value, Bowman Sapphire prices look absurd. OK, before the Bowman purists flame me too hard, I get it. Bowman absolutely offers the highest ceiling of the three. Prospectors can be rabid. Some of these low-numbered 1st autos and parallels of the young phenoms will be worth stacks. No argument there. But let me also remind you... Even though UFC and WWE might be considered more niche sports, they are still massive globally. And while singles may not carry quite the same value across the board, these products still contain absolute nukes that can give 18-year-old MLB prospects a serious run for their money. In UFC, we’re talking Sugar Sean O'Malley, Conor McGregor, Daniel Cormier, Jon Jones, Khabib, and Dana freaking White autos. In WWE, how about Brock Lesnar, Stone Cold Steve Austin, John Cena, Undertaker, and Dwayne “The Rock” Johnson autos? I would argue, the list of retired-yet-still-alive, culturally important, mega-names that sign in WWE may carry as much pure star power as any retired roster sports cards except maybe MLB. So yes, Bowman has the ceiling. I’m not denying that. But if you’re a Sapphire fan, and who isn’t, don’t sleep on the Sapphire sets that still provide actual value, that you can still rip without putting a second mortgage on your house. Part 5: What Would the Squatch Do For the Squatch, Bowman Sapphire is out. If you didn't get in on the pre-order or drop-day pricing like 99% of us, it's singles only like a Vegas bachelor party from this point forward. As for UFC and WWE, it's really nice to see prices haven't gone bonkers yet. Maybe they never will. Honestly, I'm good with it. You can even snag WWE Sapphire cheaper than drop pricing. I have to assume that's because there have been roughly 72 WWE releases in the past month, not because the fans don't like the product. I think either UFC or WWE can provide a good rip for the money. They may not spike enough to make stashing wildly attractive, but they still feel safe enough. You might not look up six months from now and find sealed boxes have doubled, but I also don't think the bottom is going to fall out. For me, I like the star power of the WWE product, the loaded auto dynamics, and the fact that 1/1s are easiest to pull of the three products. So WWE Sapphire would be my first choice. That said, I sure wouldn't be mad if you leaned toward UFC Sapphire instead. If you're more inclined to rip Bowman Sapphire at $1250/box... Sorry bro. I tried. At this point, all I can do is hand you a juice box and let the nurses know you're making your own decisions. Part 6: The Print Runs 2026 Bowman Sapphire: Base card production- ~1,880 ea Sapphire Selections autos (9 card CL)- ~99 ea Everything else in the product should be numbered including base autos /199. There are no non-auto Sapphire Selections. 2026 WWE Sapphire: Base card production- ~1,380 ea Unnumbered Inserts: Sapphire Selections (20 card CL)- ~30 ea Infinite (10 card CL)- ~17 ea Unnumbered Autos: Base Sapphire Autos (91 card CL)- ~22 ea Red Brand Sapphire Autos (36 card CL)- ~22 ea Blue Brand Sapphire Autos (32 card CL)- ~24 ea NXT Sapphire Autos (24 card CL)- ~25 ea Hall of Fame Sapphire Autos (10 card CL)- ~18 ea Legendary Sapphire Autos (12 card CL)- ~25 ea Marks of Champions Sapphire Autos (15 card CL)- ~22 ea Main Event Sapphire Autos (14 card CL)- ~24 ea Future Stars Sapphire Autos (9 card CL)- ~25 ea 1986 Topps Sapphire Autos (30 card CL)- ~21 ea 2026 UFC Sapphire: Base card production- ~1,395 ea Unnumbered Inserts: Sapphire Selections (15 card CL)- ~135 ea Infinite (10 card CL)- ~100 ea Unnumbered Autos: Base Sapphire Autos (89 card CL)- ~30 ea 1986 Topps Sapphire Autos (30 card CL)- ~30 ea Sapphire Lineage Autos (29 card CL)- ~30 ea Marks of Champions Sapphire (10 card CL)- ~30 ea Octagon Legends Sapphire Autos (10 card CL)- ~30 ea Future Stars Sapphire Autos (20 card CL)- ~30 ea #thehobby #SlabSquatchAnalytics #SapphireExplosion #TripleBarrelBreakdown
11
4
3
64
19,694
⚾ Bringing MLB to Orlando is just the beginning. Our vision goes beyond baseball by investing in the community, creating opportunities, and bringing people together. #OrlandoOnDeck #OrlandoIsMajorLeague #MLBExpansion #Orlandobaseball
3
16
508
MLB Hall-of-Famer Barry Larkin has his Fan Pack. Do you? 🤔 Match Barry, join the season ticket list, and shop Orlando baseball Fan Packs & merch today. Visit: orlandodreamersshop.com #OrlandoOnDeck #OrlandoIsMajorLeague #MLBExpansion
1
11
462
Frank retweeted
Just did a round table review with the Grok @Bot engineering team. Fixes are being implemented overnight and you should notice a dramatic improvement by tomorrow. If not, reply to this post and we will address any remaining issues right away.
10,315
5,603
1,404
72,957
8,050,659
And after all that… KNIGHTS WIN ⚔️
5
49
7
490
10,876
Jase steal and dunk was nasty
1
11
1
156
3,357
Frank retweeted
Italia, the wait is over 💚🤍❤️ 73 years on from Alberto Ascari, Kimi Antonelli puts Italy on top of the world! #F1 #MexicoGP
146
5,994
264
43,645
567,965
Frank retweeted
Kimi Antonelli continues to rewrite the F1 history books 📚
18
991
52
5,301
108,147
Frank retweeted
KIMI ANTONELLI IS THE 2026 F1 WORLD CHAMPION!!! 🏆 The youngest to ever do it at 20 years and 68 days old! #F1 #MexicoGP
2,065
64,627
11,698
241,773
6,767,644
Frank retweeted
Kimi Antonelli is your 2026 FIA Formula One World Champion 👏 #FIA #F1
147
6,850
223
44,311
416,905
We’ve raised $1.3M from YC & Afore Capital so you never have to type or speak again. Typing is slow. Talking into your computer is awkward. Subvocal fixes both Our glasses give you the speed of speech without you making a sound or touching a keyboard. It tracks your internal speech muscles with non-contact sensing and decodes silent, almost invisible mouthing into text at more than 200 words/min. Pre-orders are now live at: subvocal.co/preorder?utm_sou…
2,380
2,845
2,730
26,311
12,157,162
Frank retweeted
Just casually imagining what the 2027 Ferrari F40 could look like.
45
161
14
3,869
135,785
Beautiful shot of Florida from the ISS!!
176
611
51
5,431
234,652
Frank retweeted
The pattern is unmistakable. Every time the government tries to spend to make something more affordable, it just raises the cost. Look at this chart every time a socialist promises they will spend their way out of our affordability crisis.
617
3,005
179
12,296
272,778
Rant: Got last minute travel today, so won't be doing a Democracy Files drop today. But saw that the person at the center of the files posted about "unimaginable horrors." Let me tell you why I got interested in "democracy" in the first place. I've told this story many times, but here again: I was DOGE adjacent from the very beginning. I was recruited by several DOGE teams in January 2025, because I was excited about the opportunity to finally cut spending and taming the national debt. Bu then - Tesla Takedown protests happened. People got so worked up that they were firebombing innocent Tesla owners. A viral website with a Molotov cocktail cursor prominently featured my husband's address. I was doxxed in the middle of that, and forced to flee the state and homeschool my children. That's when I started researching and writing UNELECTED. I quickly found the groups organizing and funding the civil unrest were all about "democracy." It made no sense to me. DOGE wasn't overturning elections. They were cutting obviously silly awards - given our national deficit, who would object to that? Silly me! Turns out "democracy" means diffused rule by unelected people, and all that USAID money going to marginalized groups to build a "civil society" is the foundation of that. So the immune system of "civil unrest" can be activated anytime, and terrorize anyone who dares to step out of line. Such as DOGE employees. Such as me and my family. That research trail led me all the way to DemAID (now DRG), a group of ex-USAID officers. Led by you and Ro Tucci. @iamlisalogan and @SKDoubleDub33 found DemAID on video taking credit for these protests. But this isn't about me. This is about the United States. And about the dozens of countries wrecked by color revolutions. You aren't solving polarization. You are the source of polarization, because in the process of building "civil society," you are displacing people's inborn allegiances and training them up to attack the very foundations a nation are founded upon. Nor is this about revenge or anger. I'm calling on everyone to pray that no more damage is done, and that we can find a path forward that preserves our Constitutional Republic.
761
9,065
293
27,671
438,005
Frank retweeted
HISTORY LESSON ON YOUR SOCIAL SECURITY CARD: Just in case some of you young whippersnappers (& some older ones) didn’t know this. It’s easy to check out, if you don’t believe it. Be sure and show it to your family and friends. They need a little history lesson on what’s what and it doesn’t matter whether you are Democrat or Republican. Facts are FACTS. Up until the 1980's, Social Security cards expressly stated the number and card were not to be used for identification purposes. Since nearly everyone in the United States now has a number, it became convenient to use it anyway and the "NOT FOR IDENTIFICATION" message was removed. Franklin Roosevelt, a Democrat, introduced the Social Security (FICA) Program. His promises are in black, with updates in brackets. 1.) That participation in the Program would be completely voluntary [No longer voluntary], 2.) That the participants would only have to pay 1% of the first $1,400 of their annual Incomes into the Program [Now 7.65% on the first $90,000, and 15% on the first $90,000 if you’re self-employed], 3.) That the money the participants elected to put into the Program would be deductible from their income for tax purposes each year [No longer tax deductible], 4.) That the money the participants put into the independent ‘Trust Fund’ rather than into the general operating fund, and therefore, would only be used to fund the Social Security Retirement Program, and no other Government program [Under Johnson the money was moved to the General Fund and spent], and 5.) That the annuity payments to the retirees would never be taxed as income [Under Clinton & Gore up to 85% of your Social Security can be taxed]. Since many of us have paid into FICA for years and are now receiving a Social Security check every month — and then finding that we are getting taxed on 85% of the money we paid to the Federal government to ‘put away’ — you may be interested in the following: Q: Which Political Party took Social Security from the independent ‘Trust Fund’ and put it into the general fund so that Congress could spend it? A: It was Lyndon Johnson and the democratically controlled House and Senate. Q: Which Political Party eliminated the income tax deduction for Social Security (FICA) withholding? A: The Democratic Party. Q: Which Political Party started taxing Social Security annuities? A: The Democratic Party, with Al Gore casting the ‘tie-breaking’ deciding vote as President of the Senate, while he was Vice President of the US AND MY FAVORITE: Q: Which Political Party decided to start giving annuity payments to immigrants? A: That’s right! Jimmy Carter and the Democratic Party. Immigrants moved into this country, and at age 65, began to receive Social Security payments! The Democratic Party gave these payments to them, even though they never paid a dime into it! Now, after violating the original contract (FICA), the Democrats turn around and tell you that the Republicans want to take your Social Security away! And the worst part about it is uninformed citizens believe it! If enough people receive this, maybe a seed of awareness will be planted and maybe changes will evolve. Maybe not, though. Some Democrats are awfully sure of what isn’t so.
131
1,883
164
2,755
64,364
Imagine the World Series in Orlando ⚾🧢 Show your support for Major League Baseball in Orlando with an official Fan Pack. Join thousands of supporters already on board and secure your spot for future ticket opportunities. 🎫 Get your gear today. Link in bio. #Baseball #OrlandoOnDeck #OrlandoIsMajorLeague #MLBExpansion
3
22
742