product marketing x gtm guy. doing life one step at a time ✨
Lagos
Joined December 2011
- Tweets17.7K
- Following2.6K
- Followers3.5K
- Likes4.1K
Bolaji Anifowose. retweeted
These are my favorite GTM engineering accounts on X.
The selection process was rigorous: I like to read their posts, and I thought, “Hey, that’s useful. This is a great account.”
No scoring model.
No industry panel.
Grouped by what I’d follow them for. Plenty of crossover, obviously.
GTM SYSTEMS & AI BUILDS
@retttx — Helped build Clay’s GTM engineering function. Shares how the systems fit together.
@BenyaminHolley — Hands-on builds with Claude Code and lessons from shipping real GTM systems.
@gtm_engineer — Workflow breakdowns, operator interviews, and practical GTM engineering tutorials.
@jai__toor — Builds GTM developer tools at Deepline and shares recipes for acting on technical signals.
@idogoldd — Builds AI GTM agents at Swan and shares lessons from putting agents into production.
GTM STRATEGY & FRAMEWORKS
@brendanjshort — Breaks down how AI-native revenue teams work through The Signal.
@schoeny — An analyst’s perspective on AI, GTM tools, and where the market is heading.
@fivosaresti — Maps the full GTM system, from ICP analysis and market mapping to outreach.
@dan__rosenthal — Detailed frameworks for GTM motions, signal architecture, and AI-powered operations.
@nathanclark — Perspectives on GTM operations, revenue growth, and applying AI to everyday work.
SIGNALS & TARGETING
@ENowoslawski — Deep outbound expertise, from enrichment and buying signals to campaign execution.
@itsalexvacca — Clear breakdowns of buying signals and coordinated GTM execution.
@FlorinTatulea — Practical builds for account scoring, prospecting, and win-back campaigns.
@Nickkonsta — Signal-based outbound and finding the right moment to reach a buyer.
OUTBOUND EXECUTION & INFRASTRUCTURE
@coldemailchris — The daily mechanics of outbound: sourcing, enrichment, campaigns, and follow-up.
@bretonwill — List quality, campaign QA, and outbound systems that hold up at scale.
@AaronxShepherd — Shows how offers, targeting, infrastructure, and execution connect to pipeline.
@RCIllingworth — Cold email infrastructure, deliverability, and consistent execution.
@ankit_saas — Workflows connecting lead sourcing, research, messaging, and automation.
@draprints — LinkedIn and cold email playbooks, from setup to reply handling.
GTM PRACTICE & CAREER
@itsMoveek — Product marketing and GTM perspectives, plus resources for getting into GTM engineering.
@MitchellKeller_ — Practical outbound ideas, AI workflows, and an active voice in the GTM conversation.
@Jesusvivas11 — Shares perspectives on building GTM systems for B2B companies.
SALES CRAFT & PIPELINE
@morganjingram — Outbound systems, sales craft, and keeping the human connection in prospecting.
@TechSalesGuy — Sales storytelling and practical advice on outbound, partnerships, and building pipeline.
Who else should be in my feed?
Reply with other accounts that you think should be on this list.
Bolaji Anifowose. retweeted
Now we have a landing page in addition to the pdf.
If you’re a tech marketer in Africa, a founder and or an investor in Africa Tech, and looking for locally relevant benchmarks or refs for your work, or startup, you should scroll through
temsiafrica.s.gy/tmpulse26
The Africa Tech Marketing Pulse 2026 report is now live on @salaryindexng
Explore how founders fund marketing, what investors expect, and how in-house and freelance marketers experience the work.
Get inside the business of tech marketing in Africa.
temsiafrica.s.gy/tmpulse26
Bolaji Anifowose. retweeted
Over 1 million players in 3 days!
I asked @Shalom_HeyEliy how it happened for Lagos Life, what broke, and if she’s selling for $100,000.
Bolaji Anifowose. retweeted
I am surprised that people are surprised this is how I prompt Claude.
Talk to Claude the way you would a coworker. There's no secret to prompting. There's no need to be overly scaffolded or prescriptive for most tasks -- give Claude a goal, and it will figure it out.
Back in the Sonnet 3.5 days, your prompt mattered a lot. Nowadays, it's much more important to communicate to the model:
1. What you want it to do
2. How much effort you want it to spend
3. How it should verify that it did the right thing
Bolaji Anifowose. retweeted
In 2022, @dayoadedejii, I, alongside 4 other friends co-founded @dynastyafrica_
In Q2 2026, specifically in June, Dayo Adedeji took a series of actions that has discredited and forcefully removed me and the other co-founders, co-owners, also executive directors and shareholders from @dynastyafrica_
I’ve recently seen the massive PR he is doing around himself, looks great but I am disappointed and here’s the truth:
THREAD!
Bolaji Anifowose. retweeted
I’ll be live on X spaces with the @GrowthOpsTech team tomorrow evening.
I’ll be speaking about getting started in Automation for growth teams, and as usual from the marketing angle. Joining my bosses @Oluwanisola___, @itsMoveek and @Mr_Deelaw on this!
Join us, you will find it absolutely insightful.
👇🏽👇🏽👇🏽
nitter.gq/i/spaces/1AxRnZB…
👆🏽👆🏽👆🏽
Final episode of the year!!!!!!!
Come learn the basics of automation for growth teams and how to spend less time on repetitive work, improve productivity, and focus more on driving growth and increasing revenue.
Don't miss this one!!!!
Set a reminder: nitter.gq/i/spaces/1AxRnZBXomXxl…
Bolaji Anifowose. retweeted
Final episode of the year!!!!!!!
Come learn the basics of automation for growth teams and how to spend less time on repetitive work, improve productivity, and focus more on driving growth and increasing revenue.
Don't miss this one!!!!
Set a reminder: nitter.gq/i/spaces/1AxRnZBXomXxl…
Bolaji Anifowose. retweeted
As-salaam alaykum Guys!
As promised, the Hujaj App is live, its a simple sim game for Hajj/Umrah experience. Play, Pray, Get Ajr, Shop, Engage, Gift and do a lots more. Feel free to share feedback on here if you hit a roadblock.
play.hujaj.app
#HujajGame
Bolaji Anifowose. retweeted
Link drops tomorrow In sha'a Allah
Why scroll your life away when you can learn Hajj/Umrah in a fun way. PWA enabled and everything works properly, its super fun and engaging too.
Bolaji Anifowose. retweeted
Hi everyone! 🥰
Resuming my teaching career with @trefordafrica on the GTM engineering faculty.
I will be focusing on the CRM, Lifecycle & RevOps part of things. I’ll tell you more about it later.
Can’t wait!
We’re excited to welcome Oyinlola Akindele to our GTM Engineering Faculty
With 8+ years across growth and marketing, Oyin has built scalable systems that help GTM teams work better and drive revenue, with expertise spanning Growth Marketing, Lifecycle Marketing, GTM Operations and CRM management
Her early experience in growth and performance marketing at Cowrywise gave her a strong commercial foundation, which she now applies to building systems that drive pipeline growth and conversion
Today, at Colossyan in the UK, she leads initiatives across growth, lifecycle marketing, marketing operations and GTM automation. She has also worked with companies including Explori and Filedrive
We’re excited to have her bring this depth of experience to the GTM Engineering learning path
Welcome, Oyin💜
Bolaji Anifowose. retweeted
Introducing Know your worth by @salaryindexng
Find out if you’re getting underpaid or if you’re the top paid in your role, level or industry across Nigeria 🚀
Know what your work is worth today.
Start now → salaryindex.ng/know-your-wor…
Bolaji Anifowose. retweeted
For the past 9 months, my best friend @the_realhussein and I have been building Vano. Today, we finally get to show you what we’ve been working on.
The idea behind it is simple: finding an opportunity is only one part of trading. You still need to understand the market, question your thesis, know what could change it, and stay aware as conditions move.
That’s what we’ve been building Vano to help with. It’s a market intelligence layer for traders, bringing discovery, analysis, an assistant, and monitoring into one place.
Building this with my best friend has made the journey especially meaningful to me. I’m proud of what we’ve made together, and excited that you can finally see it.
Meet Vano.
Bolaji Anifowose. retweeted
God please. One of my fears is having to work in a place where they forcefully use us for content lmao
Bolaji Anifowose. retweeted
Please always improve on your skills; never stop learning champ.
Few months ago, after procrastinating for years, I finally registered for an owner's course at HBS (Hospitality Business School) and bruh, the things I have learnt in just 3months have been crazy.
I have an idea of most of the things but seeing those concepts and ideas being given actual names and seeing guidelines to implementing them has been really eye opening.
For instance, although our accounting agency has been presenting a very robust Balance Sheet/P&L account monthly, I have always felt that the P&L is supposed to be tailored for hospitality industry rather than the general one.
The first P&L class at HBS and I was vindicated. Bruh, I had to get a gift for the lecturer after the class because it was going to solve a lot of my problem at Citi Lounge.
During the last balance sheet presentation, the agency made a remark that they are impressed with our margin numbers in the past 2months; we didn't have to increase price of goods sold.
Now, I even have more time to myself and can now actually monitor rev and see what works and what doesn't and tweak from a distance - few weeks ago, the chef was querying the procurement manager on things procured, it has never happened before, I have always been the one with that worry.
If you are in the hospitality industry (Chef, Manager, or Owner), I recommend HBS like mad, it is not too expensive and if you know what you are doing, you would have gotten your money's worth in the first month. (This no be ad ooo, na advice)
Check them out: horecabbmentors.com/
Never stop learning. You are leaving a lot of zeros on the table.
ALT Head Waiter at Citi studying Bartending at HBS
Bolaji Anifowose. retweeted
When people say they want Cowrywise Ambassadors' Programme results in a year, I just laugh. It took about 3 years to pay off, and the launch phase had me grilling and canvassing for deposits at OAU back in 2017.
Bolaji Anifowose. retweeted
Again, money makes you a better friend, siblings, child and a partner!
Went to disturb a friend that he hasn’t patronised me in a while and my money has finished again😪
He created a group, added 5 of his siblings and asked them to pick two sneakers each.
My God, I was so short of words, I almost cried.
I’m so grateful for people who support you even when they don’t have to🥺❤️