Jon FitzSimon retweeted
I’m starting Social Saturday.
I want to be more social on X. More connecting. More interaction.
So here’s a shoutout to some people I’ve had great interactions with this week.
Good conversations. New ideas. Encouragement. Connections. That’s what makes this place fun.
@ryanrays
@bradsmith
@daniel_dinoia
@TheSystemsDad
@jonfitzsimon
@theryanjamesmil
@mattragudo
@zachary_ashburn
@tyromper
@xplicitdigital
@flabbytofit99
@CliftonSellers
Give them a follow and engage. Let’s go!
Jon FitzSimon retweeted
Today at church the pastor said, “Jesus was equally tough and tender.”
And I cannot stop thinking, THAT IS A WORD FOR PARENTS 🎯
Through the years, this has been a constant conversation between me and my husband.
Are we being too strict? Too lenient?
It was always a struggle to get right.
Jon FitzSimon retweeted
How to be happy:
Have someone to love.
Have something to do.
Have something to look forward to.
It can be as simple as that.
Jon FitzSimon retweeted
If you have children, with the craziness of life/work/event/etc, how often do you eat together around a dinner table?
Polls are anonymous, don’t feel bad to be honest.
7%0
7%1 maybe
27%2-5
60%6-7
15 votes • Final results Jon FitzSimon retweeted
If you consume 1 podcast this week, make it this one. Trust me:
Today's MFM guest wrote the best business book I’ve read in years.
His name is @WillGuidara and the book is Unreasonable Hospitality.
Serve people so well it becomes a story they can’t stop telling...that's the book's main theme.
But its SO MUCH MORE. It's about being excellent + having high standards.
Episode is live. I felt more energized after this episode than I have in a long time.
Jon FitzSimon retweeted
Ten years ago today I co-founded Simple Modern
Since then the company has exceeeded a billion dollars in sales and 60 million orders.
It has been more than I could have ever dreamed.
Here's me sharing in 165 seconds what I've learned over the past ten years.
Jon FitzSimon retweeted
This is really wholesome. Shout out to all the providers out there making it happen 🫡
Jon FitzSimon retweeted
How we talk about people
(in our home
in front of our kids)
who we disagree with …
it shapes our world.
Jon FitzSimon retweeted
I’m driving 52 hours round trip from Texas to San Francisco in my pool cleaning truck.
I’m raising money.
If I win, every home service will be experienced like the screenshot below.
Networking is the weakest part of my game.
Twitter’s the only reason I know anyone. I was trapped cleaning pools and didn’t have time to actually network, and Twitter was my window to the outside world between 2020–2024. Right now, I need to get connected to as many people as possible.
If you know anyone who might be interested—investors, pool guys—feel free to connect me.
We have revenue.
The product is live.
There will never be a better founder-market fit for something like this.
Why didn’t I just fly? Because I’m a big fan of symbolism. I’m not woo, but I do believe in magic.
My pool cleaning truck is like Don Quixote’s Rocinante or Zorro’s horse Tornado.
All the success and money I’ve ever made happened in this truck.
It seems dumb not to ride it into California for this.
My cofounder and I have built and sold four pool companies to fund this dream, three of them while I was driving this pickup.
Remember when Airbnb was desperate and ended up selling cereal to fund the startup? We did the same thing, just with pool companies.
But I don’t need the money for survival right now. I need it to blitzkrieg an industry. I have two competitors I need to take out to pull off what I’m trying to do.
I left Saturday around noon. My 8-year-old daughter was crying. My son just wanted to play Minecraft. My wife and cofounder kissed me goodbye. We decided to do this only a few hours before I left.
We both have the ability not to overthink a decision. I think she and I were cowboys in a past life—not the Yellowstone kind, but the real 1800s kind. The kind addicted to risk, adventure, and chasing things down.
My favorite saying is: The cowards never started, and the weak died along the way.
It’s from the Oregon Trail. The saying is about all the people who died chasing gold in California or were too cowardly to leave in the first place.
I have a large piece of pyrite sitting on my dash as a symbol. I got it from a witch’s shop before I left. I walked in and asked her for a rock for good luck. She suggested fool’s gold, and I thought, Well, that’s incredibly fitting for what I’m about to do.
Yesterday I drove 15 hours down I-10 and I-8, skirting the border with my cartel brothers to my left. I’m half Mexican, and I like to joke that since I’ve funded myself up to this point by cleaning pools, my Mexican half was the first investor in my white half. I need a few more of those
I’m glad I drove. This country is beautiful. You don’t get to see that while flying
First stop is San Diego for meetings. Then LA. Then I’ll be in San Francisco by Wednesday or Thursday.
Hit me up.
Jon FitzSimon retweeted
What’s up Coaches, Heavily under recruited and still looking for a place to call home. If any coaches need a DAWG, i’m here🚨🚨#uncommitted
Jon FitzSimon retweeted
Replying to @BrentBeshore @joerogan
@joerogan Any chance you see this Joe Id love to introduce you to Nico LaHood
Passionate man of Christ who’s story from dealing drugs & witnessing his brothers murder turned around & he became the DA for San Antonio
Brothers murder was Netflix episode:
imdb.com/title/tt8344342/
Jon FitzSimon retweeted
You are invited to the Dealonomy Launch Party, Monday May 12th, 6-9PM at Free Roam Brewery in Boerne, TX.
We're taking over the beer garden in the back. Registration link below. Would love to have you out.
- Networking with cool SMB people
- Shirts, Hats, Swag
- Beer and Wood-Fired Pizza on me
- Say you were there when Dealonomy first launched
Jon FitzSimon retweeted
Our next Work Ethic Scholarship program kicks off February 12th. We've got $2.5 million to help train the next generation of skilled workers. Make a note, spread the word, and go get some! mikeroweWORKS.com/scholarshi….
@GORUCK
Jon FitzSimon retweeted
10 Awesome Book Summary Visuals:
1) "Thinking, Fast & Slow" by Daniel Kahneman
Jon FitzSimon retweeted
It’s very much outside my comfort zone doing a video like this. Feels a little cringy but I will do what it takes to get the word out about the #crelaunch 2025 program.
We need your help!
Jon FitzSimon retweeted
Today Simple Modern is giving away $2,000,000 to people who are fighting cancer. Any person who is fighting cancer can receive a free “Fighting Together” tumbler. We hope this tumbler can be your companion as you fight and beat cancer.
Our company has a radically different mission statement: “We exist to give generously.” Because we are a bootstrapped and privately owned we have the freedom to do whatever we want with the profits. We are exercising that today. This doesn’t make any financial sense, but it makes perfect human sense. What good is money if you cannot use it to help others?
Over the years, customers have shared many special stories of how our product has impacted their lives. One of the stories that made the biggest impression on me came from a friend.
She and I had taught a class together at OU for several semesters. In 2020, she and her husband moved back to Florida to be close to her father. He was diagnosed with cancer and she kept me updated as he was going through treatment. One night she said this to me:
“It may not seem like a big deal to you, but I wanted to thank you for the excellent products you make. The chemotherapy has badlly dehydrated my father and his doctor stressed how important it was for him to stay hydrated. Due to the effects of the treatment, we couldn’t find anything that he could drink out of until we tried one of your kids water bottles we bought at Target. It has made a huge difference in his quality of life the last few weeks.”
Her story stood out in my mind. In the months that followed I learned that we get lots of messages from customers who are going through cancer treatments and use our products as their sidekick. It was awesome to hear that the work we put into making excellent products was making a real life difference.
Those stories led to the initiative we announced today. We will be giving away two million dollars of product FOR FREE to any person who is fighting cancer. All you have to do is come to our website to order yours. It is our small way of saying “We are fighting together with you.”

















